"Written genres in general are familiarly treated as if they were equal to or coextensive with the sorts of textual artifacts that habitually embody them. This is where media and formats enter the picture. Say the word 'novel,' for instance, and your auditors will likely imagine a printed book, even if novels also exist serialized in nineteenth-century periodicals, published in triple-decker formats (multivolume), and loaded onto - and re-imagined by the designers and users of - Kindles, Nooks, and iPads."
Lisa Gitelman, 2014, Paper Knowledge: Toward a Media History of Documents, p.3.












