I'm a factory
Peter Behrens AEG Turbine Factory seems to be able to fit into Venturi's categorization and research of signs in Las Vegas portraying a buildings functions. Venturi was basically saying that any ordinary building or shed could be turned into a monument, or specific form of architecture simply by stating its function on a sign somewhere on or near the building. This sign effectively transforms an unmarked building into a five star restaurant or world class casino. We can draw a parallel between this theory and the AEG Turbine Factory. The AEG Turbine Factory isn't designed like a factory, without prior knowledge of the building or the sign carved into the front, most people would have no idea what the buildings function was. However, with the carving of the buildings name on the front, a large building becomes a factory.











