“Self Brand Identity” - Work in progress
I started by developing my self brand identity a couple of years ago. Instead of going to something around my personal name (Gonçalo Gomes), I preferred to try something different and went towards my “online” name, which is Rolly. Since my early days of design, I’ve always used that nickname and everyone used to call me by that name instead of my real one so I sticked to it. For now, I like this brand that I’ve created, of course it can have improvements, like I said it was 2 years ago and now I have way more skills and knowledge in order to come with something better and professional.
I just wanted to show you how it looks and tell you a little bit of a backstory. I was looking forward to a catchy and easy name (thatsrolly), and that red dot in the end, makes the logo not look that boring and simple.
I rather use this “persona” behind me and trying to escape the ordinary.
You can check more about this project here https://www.behance.net/gallery/57939033/Personal-Branding
I hope you enjoy.









