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Acne blouse from Voo Store, Day of the Dead corkscrew from The Optimistic Store, Raphael Hauber jacket from Temporary Showroom and Von Hey necklace from Von Hey.
The name of this store is perfect. Nathalie, the owner, and purveyor of fine goods, is filled with so much enthusiasm and excitement about the labels she stocks, it’s hard not to be affected by it. She took me on a detailed tour of her lovely store, highlighting her favourites, which in the end, meant every piece. That makes sense, as each individual piece is personally selected by Nathalie. This gives The Optimistic Store, at Brunnenstrasse 3, a curated but homely feel that works really well with the bespoke displays and interior design.
It’s a cute idea, to create a space with the look and feel of a high quality corner store, providing unique and affordable gifts including chocolates, laundry products, bio products and a range of garments and accessories. There are even lucky dip bags. It’s a bit like a candy store for adults.
Everywhere you look is some kind of visual treat with a story behind it. The transparent soaps by Moshi Moshi, with hand painted or gold plated images held within, the delicious chocolates and nuts by Feines Zeug, and the Stop the Water While Using Me products are good, quirky examples of what you might find there.
There are so many labels worth mentioning, I feel the need to do so in list form. So here goes...
TigerSushi Furs, created by Joakim, a well known DJ, artist and musician who goes under the name Tigersushi, combines avant-garde music history and pop culture into striking garments.
Emilie Casiez, a graduate from the Parisian Studio Bercot fashion school, launched her own line of garments made in France from high quality fabrics. With worldwide recognition, this label is definitely one to look out for.
Maison Suneve is a Hamburg-based garment label founded by Catherine Czemper and Matthieu Voirin. Their mix of French and German minimalism culminates in a collection of modern, digital prints on garments with very wearable styling.
Saskia Diez uses her skills in industrial design to create a durable, waterproof and fashionable bag range that is essentially paper-like in its feel, look and lightweight qualities. They have to be seen to really get the full tactile experience.
Goma is a Spanish label creating bags from upcycled tire inner tubes. You can see the process displayed visually on their website. I always love repurposed products that are so functional as well as stylish.
Fosseth combines leather, brass, silver and gold to create geometric jewellery in eye-catching designs and colours.
The Laundress is a personal favourite of mine. This brand came about due to the apparent compulsory nature of drycleaning of precious garments. After loads of research, the two ladies behind the brand developed laundry products designed to safely wash specific fabrics and surfaces.
The list goes on and it’s worth a visit to The Optimistic Store to hear first hand from Nathalie about each of the labels she treasures. She also has some collaborations with artists coming up and a special event in the works for fashion week in January. You can keep up to date with her adventures on her facebook page.
Nathalie likes the idea of the VIEWS app for a shop like hers, commenting it’s always great to see things from the perspective of other people, picking up on items you may not have seen on your own visit to a store. That’s what VIEWS is all about, discovering fashion.
Some more snaps of The Optimistic Store are below, but you can see the full album on our facebook page.
