Jan 25, 2019
Bira 91 a 4-year-old startup effectively doubling its volumes every quarter and is a huge success among consumers for non-traditional beer variants.
Bira 91, the first Indian handcrafted beer came up with a change which millennial consumers were looking for past some years. It has disrupted the market of the various big boys like Kingfisher, Tuborg, Fosters, etc. In just a few years, Bira proclaimed a fame and brand image that is equivalent to several existing big brands but now the interesting part to notice is: Will Bira 91 be able to maintain its reputation and beat the international brands?