Sep 6, 2019
The Economics of Goodwill There's something called the economics of goodwill. Lenders are very particular about the character of the borrower. Can you be trusted with money? Would you spend according to plan? Have you done that before? Do you have proof? What do your friends and associates say about you? No, not in your face; I mean what would be their testimony behind you? Do you keep to your words? Are you credit worthy? Can people trust you? Revenue is a byproduct of trust. #capital #revenue #money #Funding #thecapitalplaybook #financing #enterprise #entrepreneurship #moneyking https://www.instagram.com/p/B2FaHECgHoP/?igshid=ks4yonoh6dro