THE DOWNFALL OF VOGUE
My dream job was to work at Vogue as an editor. And it’s not that I don’t want to work as an editor anymore, but more that I want to work somewhere else. Vogue used to be the capital of fashion magazines. The best of the best worked there and everyone from teens to adults picked one up to read about the latest culture news. Sadly, that isn’t true anymore. At least not right now.
As time goes on, they have been doing less to keep themselves relevant. Yes, they covered Taylor Swift’s engagement outfit. British Vogue’s article “Are Boyfriends Out of Style?” had a lot of buzz. It went viral on TikTok and now everyone is talking about it. Even if it wasn’t super deep, it was still something people of all ages could resonate and want to read. Sadly, that is the only good thing that has come out of the company recently.
A couple days ago Vogue came out with the cover for a new edition. This is the cover:
There are a lot of things wrong with it. Starting off, it looks AI generated. The pants shadows look sort of too refined, as if they had been drawn on. Next, it’s so out-of-the ordinary for Vogue, and not in a good way. The galaxy is a lot and sort of takes up your attention. The gaze doesn’t have a fixed point to focus on, even if Timothee Chalamet is covering half the page. There’s also words on the side next to him but sadly my computer will not let me download the photo, but they say “The universe according to Timothee” and in smaller letters under it “‘My superpower is my fearlessness.’” You can look it up on Instagram. I’m not the only one who thinks this is a bad cover, though. Here are some comments I found on pages while scrolling through the different magazines and accounts posting the photo.
“Vogue x Canva”
“Is this a real cover?”
“Girl…”
“Is this a Vogue magazine cover?”
I’m not including their usernames for privacy purposes, but my point still stands. It doesn’t look professionally done. I could design that on Canva. Of course I’m aware photography went on behind the scenes but the editing and the end product is the most important part. It’s what they send out to everyone. People like me don’t think about all the behind-the-scenes steps because honestly? They don’t matter to the consumers and it doesn’t have to either. They just are the people who see the end result.
I know this all may seem a little harsh but if I’m being honest this is just so disappointing to see. Vogue used to be a fashion capital. Everyone knew about it and wanted a copy. Now it just looks cheap, even when Chloe Malle herself said in a New York Times article that she wanted to pull back on monthly magazines and start making “higher quality” magazines that the people deserved. This is the opposite. Nice, glossy paper can’t take away from ugly visuals.
On top of this, Teen Vogue recently laid off 70% of their staff. When I was on Substack, I saw posts about this topic there as well. At first, Teen Vogue had been making important articles about politics and the state of the world in a way that teens and young adults could read that would be engaging. Now that they’ve taken the opportunity to keep doing that on a regular basis, they’re failing. Then the New York Times wrote that Vogue announced that they were going to essentially combine Teen Vogue with them, taking out the whole point of it being for teens.
While Chloe Malle has only been there for a couple months, which I can acknowledge isn’t that long, she was in charge of firing all the people at Teen Vogue. This was also after Versha Sharma, the original editor-in-chief of Teen Vogue, left. And, did you know, there are no black women left at Teen Vogue according to Substack (sounds suspicious I know but I promise I looked at the pages of people who worked there)? None. Zero. Nada. According to an article from Business Vogue called Teen Vogue is Joining Vogue.com that “As a dedicated pillar on Vogue, Teen Vogue will focus its content on career development, cultural leadership and other issues that matter most to young people, according to the publication.” There are so many problems with this statement alone. As a teen, I can say this is not what we are interested in. The real problems that they had been writing about like pollution and politics are so much more relevant to us right now and so much more important in this society.
But I’m not only placing this on Chloe Malle. Anna Wintour had a big part of this as well. She is still extremely involved but I am placing the focus on the new leader so you can see what a problem she is becoming. She is being put in charge of everything and Vogue is becoming almost a dictatorship with true censorship, as was shown by the mass firing of the people that made the publication what it was. While those are strong words, what they are doing is also having a strong impact. A negative one, if I’m being honest.
There obviously was a lack of thought behind every single thing I’ve said and pointed out here. Where is the PR? I don’t know much about business, but the amount of backlash they’re receiving can’t be good. Especially when I really haven’t seen a statement released in defense of their company. Even though I’m writing this a day after the firing happened and the day the cover was released, most companies cover their issues quicker than this.
All of this is pushing them into a deeper hole that they need to figure out how to crawl out of, and quickly. They are failing at making people want to buy their issues or engage in their content, whether there are good intentions behind their actions or not. It’s frustrating to see such a successful company that used to bring people so much joy, take away what made it interesting. Maybe I’m wrong about some things but I do know that they need to get it together or they will not be coming back from these mistakes.













