"Women's empowerment is not about women alone, which is why I pledged to create a short film that communicates clearly the need to change the mindset of boys before they become men." - Alex Kuruvilla, managing director of Condé Nast India
Jennifer Kogan, a journalist of the Washington Post reported, “A 2010 study followed 426 boys through middle school to investigate the extent to which boys favor stereotypically male qualities, such as emotional stoicism and physical toughness, over stereotypically feminine qualities, such as emotional openness and communication, and whether they have any influence on their mental well-being.
Results showed that as boys progressed through adolescence they tended to further embrace hyper-masculine stereotypes. But boys who remained close to their mothers did not act as tough and were more emotionally available. The research, conducted by Arizona State University professor Carlos Santos, showed that closeness to fathers did not seem to have the same effect.
This detail is important data to have because male suicide rates reportedly start to rise by age 16. In addition to combating depression it seems evident that boys who stay connected to their feelings will be able to express their anger in healthier, more productive ways.”