To quote Chimamanda Adichie’s video “We Should All Be Feminists”, we ‘narrowly define masculinity’ when teaching our sons. We’re not doing this education thing for the younger generations very well... why don’t we tell our kids that they can do and be what they want to? This video, #StartWithTheBoys, is run as an advertising and informative campaign all over India to fight against rape and other forms of abuse. Personally, I find it's a great way to introduce the problem of “how we influence our boys to treat our girls” to the overall population. Powerful, clear, concise... love it.









