GIRISH ARORA: THE BRAIN BEHIND THE GROWTH TRAJECTORY OF INDIA’S HIGHLY ACCLAIMED PHARMA COMPANY
‘Attached to the ground and aiming the sky’ is the principle that Girish Arora, the Founder and Managing Director of Alniche Lifesciences, one of the most renowned pharma companies follows. A sharp-witted professional, Girish’s tale from a meticulous Sales Marketing expert to victoriously heading Pharma companies in India is an inspiration for those aiming to reach skyrocketing heights.
In the early phase of his career, Girish worked at the grassroots level to understand the importance of the customer-centric account management approach. This strategy laid the foundation of a sparkling career for him as he chaired leadership roles in various pharma companies in India. It included aiding in establishing leading companies like Cipla, Micro, and Emcure in the segment of Niche therapies - Nephrology and Critical care.
Furthermore, developing new products always fascinated Girish. He is probably the first among in India, who envisaged collaborating with Academia, for innovative products with IIT Chennai.
His extensive experience, keen eye for detail, deep understanding of the healthcare industry, and versatile roles that he played in prestigious pharma companies groomed his business acumen to put him in the right direction to launch his own business venture Alniche Lifesciences.
THE LEADERSHIP PHILOSOPHY
Girish is a leader of consummate personality with his unique and result-oriented values and beliefs. His ingenuity to pick the right talent for forming an empowered team, charisma that keeps the team motivated, and nurturing a meritocratic environment that rewards performers have facilitated a cohesive and high-performing team of top-notch senior professionals.
Furthermore, Girish believes in mentoring the team closely as it fosters transformational learning and personal enrichment. The emotional bond that he shares with each member of the Alniche team creates a distinctively placed organization, where Ownership, Answerability, and Results are the mantra for every member of Alniche.
The Tale of Establishment
With an undeterred objective to upgrade healthcare delivery and improve the lives of millions of people across the nation, Girish laid the foundation of Alniche Lifesciences in 2007. Alniche, which is recognized as today’s foremost pharmaceutical organization, had a modest beginning with limited investment. Girish still recalls the crucial days when his industry networks helped him with products and supplies. Leveraging inspiration from family, mentors, colleagues and applying his in-depth domain expertise acquired over the years, Girish spearheaded Alniche to a unique position in the highly competitive healthcare market.
Headquartered in New Delhi, Alniche Lifesciences is a highly renowned and dynamic Pharmaceutical company that markets specialized, effective, high quality, affordable, and value-for-money medicines and wellness products across the nation.
In Girish’s words, “Today, Alniche has 800+ employees with 1500+ distribution points both for prescription and OTX brands, covering 70,000 doctors and 30,000 hospitals. This Pan India expansion is attained as we invest the earnings back into the organization to introduce new therapy areas and field expansion.”
At present, Alniche is present in six therapeutic segments namely Nephrology, Critical Care, Gastroenterology, Dermatology, Neuropsychiatry and Cardiac Diabetes Care. It has more than 350 products in the market which belong to various therapeutic groups. With deep knowledge of the disease area, support of the medical fraternity, and complete devotion towards his goal, Girish has successfully taken the company to sky heights.
WHAT SETS ALNICHE LIFESCIENCES APART FROM THE REST?
With a strong product portfolio, both domestically manufactured and licensed from global pharma, Alniche fulfils the unmet needs of patients in the areas of nephrology, critical care, gastroenterology, dermatology, neuro-psychiatry and cardiac diabetes care.
Quality, for Alniche, holds pivotal importance, therefore all the manufacturers are certified with ISO, WHOGMP, and c-GMP certifications. Each product at Alniche goes through stringent testing during the manufacturing process, leaving no room for quality grievance.
Furthermore, it has its own Medical and Pharmacovigilance department that is engaged in PMS and coordination with manufacturers to ensure quality compliance.
