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Fashion Promotion: Digital Video ideas Research
I find this video a great brand awareness campaign video, as the narrative takes through a journey of how the workers life are incorporated into the brand through to the final product packaging. The Film was shown at the recent London fashion week for the leather goods brand, Hills and Friends. I like the way the brand DNA through its colour of pink has been consistently present all through the video, which has given me an idea for my own campaign shoot and digital piece.














