It’s always fun to 𝗦𝗲𝗲 𝗣𝗿𝗼𝗕𝗮𝗿𝘀 on the shelf. My friend Arthur Eggertsen mixed up a bunch of healthy ingredients in his bread mixer, and I grabbed a handful of it for my next 100 mile bike ride. I was so impressed with how it tasted and how I felt – I told him, “We’ve got to sell this. It’s the best-tasting and healthy trail mix I’ve ever had!” Art gathered 17 whole food ingredients with a special combination of vitamins, minerals, and nutrition – from the bulk bins at Good Earth Natural Foods. And put it all together into this delicious bar you enjoyed and functioned well on, if it was the only thing you could eat. It’s digestible and feels fantastic when you are pedaling fast… He agreed with me and asked for my help with the marketing. So I came up with the name “𝗣𝗿𝗼𝗕𝗮𝗿” for professionals, created the first ads, and got it into the first 100 stores. ProBars quickly became popular with cycle teams… Athletes and supermodels around the world. It’s now a multi-million-dollar success story. And I had a lot to do with that… Now when I See 𝗣𝗿𝗼𝗕𝗮𝗿𝘀 on the shelf… It reminds me that what I do makes a difference. That my sales and marketing makes the world a better place. And it inspires me to do even more positive things. 𝗪𝗵𝗮𝘁 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗵𝗮𝗿𝗱𝗲𝗿 𝗮𝗻𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵 𝗺𝗼𝗿𝗲? #TheProBar #CoryMolloy #JoniMolloy #EffectiveAdvertising #Marketing https://www.instagram.com/p/Cou6xnjvOOD/?igshid=NGJjMDIxMWI=
