Your Perception Is Messing With You Big Time!
Perception. It affects everything. It affects the way you see yourself in the mirror. The way you recall a memory. The way you market your product or service.
Years ago, I worked for a major cell phone carrier as a sales rep. Smartphones were just entering the market and everyone was fighting over iPhone and Samsung Galaxy.
At the time, I was a single mom raising three children. I had beliefs and perceptions about money (pay bills, feed the kids, have enough to make it to the next paycheck, will there ever be enough?) and smartphones (why would you pay so friggin' much for a phone?).
These beliefs and perceptions were part of me. And because I thought a certain way, I thought everyone thought the same way.
When it came time to sell a family of four smartphones that totaled over $1,000.00, I had a hard time saying the price and sounding convincing. I always thought, "this is just going to be too much for them," "there's no way they're going to pay this much" "they're going to think it's highway robbery!" (If I had only known then, I'd be paying that much money for one phone now! Right?)
Since I had quotas to meet and needed to get past this in order to support my kids, I reached out to a seasoned rep. His answer, blew me away. It was so simple and it made complete sense!
He said, "Don't bring your perception into the sale. Just because you think it's too much money, doesn't mean it'll be too much for the customer. You have your beliefs. The customer has theirs. Price is just a number, that's all it is."
I began to detach my perception of money from that insane number I was quoting customers and you know what? I kicked some major butt! I outsold everyone at that location that month in device sales and data. I even got to go to a special conference as a reward.
Just to make sure you understand me, let me give you an example:
What if I told you I had an old truck on the farm where I live. A truck which I had built on an odd looking room out of siding that barely fit a queen size bed and had all these quirky things inside that I had built myself. What if I showed you a picture of it and it looked like this:
If I asked you how much money you thought I could charge per night on Airbnb, what would you say?
You might answer, "Are you crazy? Who would rent that thing?" You might say, "$25 per night if you're totally into roughing it"
What if I told you that truck right there costs $101 per night! Yes... $101 per night. Check it out here.
The accommodation has a five star rating, better than some of the fanciest places on Airbnb. And the reviews are incredible. People love to stay here!
Did your perception fail you or were you able to assess the situation correctly?
French novelist Gustave Flaubert hit the nail on the head when he said, "There is no truth, there is only perception."
We are individuals with a set of values and beliefs that we think are the paradigm of others around us when in fact, they're our very own unique set of lenses through which we choose to see the world.
Are you falling short because your product or service is less than perfect, or is it because your perception says otherwise?
Think about it and leave me a comment. I'd love to hear what you have to say!