"The Vinyl" music video (Luma Vale) is a juxtaposition of noise vs. analog: We film Luma essentially in three locations: her apartment brownstone in Brooklyn New York, narrator Luma in a hazy lavender field, and a dreamy suspended space that I called Vinyl-Land on the storyboard.
As Luma puts her headphones on, and closes her eyes, we travel with her down to the very micro-elements of the vinyl record. The lyrics treat these elements as luminal moments, and hopefully we succeeded in rendering this visually. Luma sings about the moment the needle just hits the record, there is a crackle in the air, and the textured physical groove of the vinyl releases dusty particles, and music: honesty and truth in the physical manifestation of the sound it creates.
Rotational motion was essential as a familiar and iconic aspect of what a vinyl record represents: simply. It rotates. and having Luma on the record, rotating slowly around the spindle, was not easy, but I wasn't going to finish this project without it. Hopefully we succeeded, and it comes off seamlessly and effortlessly.
Anyway, these images represent Vinyl-Land. I hope you enjoy them...
