Week 4
Mobile strategy is fundamental to create because of various reasons. First, I believe it is essential for everyone, consumers, employees, and its revenue. It is important because it combines mobile devices with its corporate strategy. Besides, having a mobile strategy would allow employees to access required information efficiently and sufficiently. I personally highly agree with Caine's (2019) article, citing that he indicated that mobile devices need strategy and all digital technologies. Nevertheless, he mentions that all businesses should carefully choose how to use mobile strategy. I believe Criane is brilliant, and that's why I entirely agree with him! because not all businesses are the same; they can't just copy each other and be done. But, no, it does not work like this. Instead, as shown below, a successful enterprise mobile strategy should reassess their manufacturers ' and customers' needs and acknowledge and start developing a mobile strategy that matches their businesses. Such as aiming to reach a targeted audience through mobile devices, smartphones, and social media, defining the data needs to be fully accessible to consumers, and designing a strategy that would attract and satisfies consumers' needs.