Bet for change
During the Olympics of 2016 in Brazil, millions of people turn to the betting companies to win money. As a way to launch Plan Fair, Betfair will introduce the campaign - Bet for change. A new way to bet. By adding a second betting option we give visitors the opportunity to donate a tenth of their odds to the Women's Sports Foundation. In this way, visitors can contribute with money they never even had. Through this campaign, we want to inform those who bet about the inequality in sports. But also attract a new audience to the world's first fair betting company.
For more info about project, please see my portfolio. http://www.thuritz.com/








