Nationwide - ‘Financed by the Sun’
This is more of a business idea than a tech idea. The core idea was business. It was a great example showing how we’re positively using creative in structuring businesses and services.

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Nationwide - ‘Financed by the Sun’
This is more of a business idea than a tech idea. The core idea was business. It was a great example showing how we’re positively using creative in structuring businesses and services.
IKEA presents Tittut - the friendly monster app
Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, IKEA turned their fearful nights to a playful bedtime experience.
This Cannes Future Lions winner uses Siri to make people safe in life-threatening situations
GreenWash by Patagonia
When people think of plastic pollution, bottles and other plastic packaging usually comes to mind. But the biggest problem, the one that takes up 85% of plastic pollution in our waters, is microplastics. Or better known as polyester, acrylic and elastan. When washing our clothes, over 1900 tiny microplastics could be released from a single garment. The plastics gets washed into the sea where it is mistaken as food by sea creatures and ultimately ends up in our food chain.
Boyan Slat, leader of the project the ocean cleanup. Came up with a new fabric with the ability to auto filter the microplastics from the water. Today the fabric is already being used as net to filter the oceans.
But why start in the oceans where the problem ends. When you can use the same fabric to stop the problem before it even takes place. Our idea was to replace the nature friendly clothing company-Patagonia’s plastic bags with laundry bags made out of this fabric.
For more information see more at my portfolio (link below) http://www.thuritz.com/
Future Lions Entry: Weight Watches Crystal Ball
Illustrations by Amandine Cornet - Animation by Christine Lamot
If you can have Red (Hardware) why not Red (Software)? One of the winners from Future Lions that I liked the most:
New Post has been published on 1Push Naija
New Post has been published on http://1push.com.ng/video-google-app-gesture-translates-sign-language/
VIDEO: Google App Gesture Translates Sign Language
A new Google app called Gesture was announced this week. It allows sign language to translate into speech in realtime.
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Google Gesture
This just picked up a well-deserved Future Lion at Cannes.