#tidal labs

[urbansardar]

Linens for cool summers | Urban Sardar

Linens are perfect choice of material for those hot summers to help your skin breathe. Banana Republic collections are perfect place to kick start your summer

[smithieddigest]

Rakuten, the Japanese e-commerce powerhouse with ambitions to take on Amazon, is today kicking off a new feature on its U.S. site Rakuten.com that it hopes will help the company better differentiate itself from its bigger rival, and also open the door to a new swathe of users. Rakuten Essential, as the feature is called, will bring in content from bloggers on the Tidal Labs network that complements the products that Rakuten sells. The idea is that by giving consumers more of a narrative behind what’s being sold, they will feel more drawn into buying things, or at the least return to Rakuten.com more to raise the chance of that happening. Tidal Labs, for those who don’t know it, is akin somewhat to a white-label Huffington Post or one of the many sites out there like About.com that rely on armies of bloggers who are enthusiastic about certain subjects, and as is the case with HuffPo, keen enough to write about those topics almost regardless of whether or not they will be paid — although some do get paid. The difference is that the main part of what Tidal is focused on is partnering with other sites to produce content for them.