“WELCOME,” 41 Union Street, Aberdeen, Scotland,
For his latest intervention, Pejac chose the entrance of a building specifically chosen because it hosts many charities as well as homes for vulnerable residents facing social exclusion.
The multitude of tiny figures that make up this doormat come together to stand for every aspect of the WELCOME concept, the meaning of which has been increasingly hard to find recently.
The message is one of dignity, understanding that those who have been pushed to the margins of society can recognize the importance of an open and heartfelt welcome more than anyone. It re frames the potential of those who have been discriminated against and in some sense stepped over by society, and presents them as united and proud.
“Tired of being stepped over”
PEJAC