How to Make The Most Out of Your Facebook Page
For many businesses, Facebook is very much the hub of where your customers learn about you. From how you reply to comments to your posts and tone of voice – Facebook and other social media channels can be a great touch point of customer service for a lot of people. Facebook is not only a great opportunity to reach out to your clients, but it’s a place to build relationships, create brand awareness, and sometimes, even win over sales. Since Facebook is a huge opportunity for your couples to experience the real you, it’s important that you bring across the right message to those potential customers. Here are a few tips on making the most out of your Facebook page.
Photos
Eye-catching photos are proven to receive more engagement than plain text, videos or link posts. Not only can photos receive more likes and comments than a plain text status update, but the right photo can give your customers a real insight into your hotel. Getting more personal by using staff or ‘behind-the-scenes’ photos can be a great way to bring personality to your brand and wedding venue.
Content
Your Facebook fans won’t consist of potential wedding couples exclusively, but it could be a significant number. Do you have a Facebook schedule and strategy to keep your posts varied? Do you find your posts are often focused on overnight stays or daily food specials? Moderate what is receiving more likes as well as what time of day receives more engagement. If that turns out to be later on in the evening, it may be worth scheduling posts at that time (as well as throughout the day).
Text
Although photos tend to be top engagers when it comes to Facebook, great copy is still just as important. Keep your posts short, snappy and friendly. Many marketing and social media experts that say Facebook post should be as short as a tweet (140 characters). And although text should appear shorter, it’s also important to consider your tone of voice when updating your status. Remember, you’re not writing these posts as you, but as a company brand. Consider what the personality of that brand is each time you post as well as what is appropriate for it.
WeddingDates App
Since so many engaged couples spend a lot of time on Facebook (the average mobile user checks their phone once every 10 minutes), it is worth considering if you can capture enquiries here too. Do you have our WeddingDates app installed? If not, it’s very easy to do yourself. Or, drop us a line/pick up the phone and we can help you!
Updates
Although your About, Description, General and Basic Information may not seem like a priority when it comes to your Facebook page, this is where your potential customers will learn more about you as well as using this information as a means to contact you. If this information is inaccurate, it will not only look unprofessional but it may be a roadblock for them to contact you.
Other useful links:
Facebook Tips For Hotels:
http://sproutsocial.com/insights/facebook-tips-hotels/
How to schedule a Facebook Post:
https://www.facebook.com/help/389849807718635
Tips for Creating Engaging Facebook Posts:
https://www.facebook.com/business/a/online-sales/page-post-tips