In 2012, the Gillard government gave major sports codes the chance to replace their alcohol sponsorship from a pool of $25 million. Many sports, including swimming and football, took up the offer. But four of our most followed codes – AFL, NRL, rugby and cricket – declined. I'd also like to see the federal government take another swing at weaning our big four sporting codes off the almighty alcohol dollar.
Toby Hall, 'Cricket has a dangerous relationship with alcohol', Sydney Morning Herald










