#tomatoland

[itsmelb]

Happy Birthday Bookie my beloved 💓

[janmarierico]

On the #noodleswing in @tomatolandnyc with @marchlion.agency & @weiboglobal event Learnt more about how excessive consumption impacts the environment with this pop up too! . #marchlion #tomatoland #nycmodel #nycevents #weiboglobal #influencer #fashionforacause #nycpopup #fomofeed #whatshouldwedonyc #asianmodel (at Tomatoland) https://www.instagram.com/p/B6XDo01BQi2/?igshid=kzsf81ub6eja

[lostinabookbooks-blog]

Five Fun Friday Facts: 1. This dog is out. 2. He stinks & will be getting a bath tomorrow, but he's keeping me warm. 3. I will never look at tomatoes the same, unless they're ones that we grow. 4. Tomatoland by Barry Estabrook should be read by all who like to eat tomatoes. 5. I can't wait to live an even more self-sufficient/homesteading life. #tomatoland #dogsofinstagram #cuddledupwithmydogandabook #bookseller #reseller #booksgottago #amateurhomesteader #selfsufficient #booknerd #getlostinabook #lostinabook #bookstagram https://www.instagram.com/p/BrZNPcnHQK-/?utm_source=ig_tumblr_share&igshid=1gqkfxcf0ml7b

[timedancefm]

#tomato #tomaten #tomatoland #tomatenland #lovetomatoes

[dp2win]

Hey, kids. Eat this stuff. #paleo #jerf #tomatoland #tallahassee #15dollars #getinmybelly (at Tomato Land)

[linksandcommentary]

Klee is convinced that tomato breeders took a wrong turn fifty years ago. “If you ask commercial seed companies why they are making tomato varieties that have lost all their flavor, the answer is very simple,” he explained. “They have focused all their energies on their customers. Who are their customers? The commercial growers. What does a grower get paid for? Yield, size, and appearance. They make more money for very large tomatoes than they do for small ones. The grower is not paid for flavor. So you have a fundamental disconnect between what growers want and what consumers expect.

Barry Estabrook, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit

[linksandcommentary]

Finally, even if all else goes according to plan, a tomato can lose its taste if exposed to cold temperatures at any time between harvest and being eaten, after which point it can never recover it. Crop specialists even have a scientific term for this process: “chilling injury.” Whether it happens in a truck, warehouse, produce section, or home refrigerator, a tomato that is held at temperatures lower than 50 degrees soon becomes a tasteless tomato. For reasons unknown, chilling reduces the fragrant volatile chemicals that are all-important in giving the fruit its distinctive flavor. Unfortunately, keeping tomatoes cool extends their shelf life, too, so the temptation to refrigerate dogs tomatoes every step of their journey to the table. Years of efforts by a plant breeder can be destroyed by a few days in a refrigerator.

Barry Estabrook, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit

[linksandcommentary]

Later that day, Grimaldi had to stand in a ditch full of what he assumed was water to reach a row of plants with the sprayer. That night, when he went to wash his feet, his toenails fell off, just like flakes of soap. Grimaldi saw that when workers complained, they lost their jobs. The primary lesson on how to handle pesticides was not to utter a word about them.

Barry Estabrook, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit