Feb 5, 2019
UNTITLED PROJECT: SNICKERS [TOTALLY FUCKING LOST], Oil paint on carved wood, 2019 >> Untitled Project: SNICKERS [Totally Fucking Lost] is a carved and painted trio of Snickers candy bars with custom text. As part of a trend toward more personalized packaging, Snickers recently replaced the brand name on its wrapper with words for symptoms of hunger, allowing the consumer’s choice of a candy bar to connote a feeling, perhaps functioning like a physical hashtag moving around in the real world. The irony of hashtags is that while they are intended to function as locators, connecting images, people and things together when they share the same words, in the end, the hashtag as a signifier is always, ever, alienating.