Concept
a toy line similar to modern Barbie dolls, but instead of humans, all of them are fantasy creatures. mermaids, fairies, orcs, goblins, elves, you name it. they have a whole world made up for them. you can get a map with the playsets of their fantasy world. the company releases a series and/or movie and it’s actually good with well developed lore and complex worldbuilding and characters. it tackles darker themes in a way younger people can understand kind of like SU but the series is more complicated than that show. something more akin to the universe of lord of the rings or world of warcraft.
and there’d be diversity too. chubby werewolves, vampires with prosthetic limbs, dark-skinned elves, orcs who have freckles, playsets that come with mini pride flags, etc.
it would be so much fun