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Stella makes photo albums for weddings and baptisms, which she trades for ground beef. Dellman services PCs and laptops in exchange for olive oil, Panayiota has a BMW she’d gladly trade for a small studio apartment in Athens, and Dimitris needs a small refrigerator which he’s willing to trade for nearly new children’s clothes.
“Only your imagination can set limits,” says Yiannis Deliyiannis, who, with a group of friends, set up tradenow.gr in early 2013, the first automated platform for swapping services and goods in Greece.
“Is there anything that can’t be swapped?” asks Deliyiannis. “Someone might not have any cash in his wallet but a watch or cell phone he doesn’t need. That’s like having 500 euros, with which he can get anything he wants.”