Understanding Deep Packet Inspection
It is easy to understand why subscribers are getting edgy whenever their network service providers are not giving them what they deem as the best services that they deserve. The reason for this is that there are other network providers that are willing to provide them with optimum services that they need. Hence, if they are not satisfied with a particular network provider, they can always move over to another network service provider.
With the growing number of service providers and the fierce competitions among network service providers, it is increasingly becoming easy for subscribers to move over from one service provider to another service provider. These growing competitions among network providers make it imperative for service providers to improve and innovate; otherwise, they would lose even their most loyal subscribers to their competitors. Moreover, subscribers nowadays are increasingly demanding more personalized plans that would fit their needs. Subscribers likewise no longer want to get generalized and universalized data plans that are often not according to their data usage needs. They want plans that are highly personalized and are based on their data usage. However, some network service providers are still not yet data-driven and are still primitively relying on CRM data that could only collect billing information. But if network service providers want to be competitive, they have to avail of the services of third-party managed service providers to improve and innovate their services.
What is a Personalized Data Plan?
It is impossible for a network service provider to provide highly personalized plans to their subscribers if it doesn't have the data analytics on how each of its subscribers behaves and uses his/her data plans; hence, a network service provider has to make sure that it is cognizant of the data usage of each subscriber. A managed service provider can readily enable network providers to gain access to these needed data analytics. Via Deep Packet Inspection (DPI), for example, a network provider can easily figure out how subscribers are behaving whenever they use their plans. With DPI, network managers can filter and automatically examine the different packets of data that move along the different inspection points within a network. DPI also enables network managers to gain access to a mine of data on how subscribers make use of their plans, and with these data analytics at hand, a network service provider can readily individualize and personalize the data plans of its subscribers. Traffic Classification is one of the by-products of DPI, and once a network provider could classify data traffic, it would surely be in a better position to personalize the plans of each of its subscribers.
Understanding DPI Better
Networks are run by protocols and packets of data usually follow certain protocols as they move in and out of a network. However, there are some non-compliant malware that move through various networks. Some of these non-compliant malware are viruses and spams. Hence, along a network, managed security services usually put inspection points. These inspection points constitute a DPI. Network managers can make use of Deep Packet Inspection to ensure that there is no data leak from their network. Lastly, DPI can enable network managers to impose policies that are necessary to ensure the integrity of their organizational network.















