The Best 8 Traffic Sources For Websites In 2021!
Website traffic plays a crucial role to grow a business. However, analyzing the sources of traffic is also essential in the digital marketing world. If you are not using the right website traffic sources for your business, your target audience and your niche, your website will get a limited number of visitors. On the other hand, you can resolve any issue that is obstructing visitors. In this article, we will cover the types of paid and organic traffic sources you can invest in, so you increase your website's traffic. Let’s find out.
What Are Website Traffic Sources?
Before we start with the types of traffic sources, we need to know the basics of it. In simple words, when visitors are coming to your website, they are considered traffic. Website traffic sources are the means through which people find your website, and land to it. There are two main categories of traffic sources, the organic and the paid. A site can have multiple traffic sources. When the site is getting visitors from multiple sources, it is more likely to get more conversions. That’s why you have to consider how much time visitors are spending on your website if they are converting or not, and more. Remember that in order to increase the traffic you receive, you should aim to increase brand awareness, too. For this reason, we recommend you read our article 11 Easy & Tested Ways To Increase Brand Awareness.
The Best Types of Website Traffic Sources
Now you know what website traffic sources are. These sources could either paid or organic. Which type of these two are more beneficial for your website depends on the niche of your website and its purpose. In the following, we are covering different types of website traffic sources, which are either organic or paid. Before we talk about them, you should know what your website's purpose is. If it's purpose is only entertaining, then you might want to exclude those who are paid. On the other hand, if your website's purpose it to help you sell your products or services, then you should consider to invest in both paid and organic sources. Organic Traffic Through search engines No other source can be as effective as organic search engines traffic. Most organic visitors come to a website by searching a particular topic on search engines. The better your SEO is, the better ranked position you get. Hence, the better your SEO optimization is, the better your lead generation and conversion rate will be. This is why search engine optimization (SEO) plays a key role get organic traffic. There are many benefits of SEO such as: - Search traffic is more durable compared to paid traffic. - Ranking higher on a search engine could help a website to get more visitors. - You can use limitless keywords for your website. However, you can’t get organic search traffic easily. SEO takes time but it’s a long-lasting process. Make sure you are working on on-page, off-page, and technical SEO efficiently to get more organic visitors. If you want to know more about how to increase your organic traffic, we recommend you read our article Want to Increase Organic Traffic? Top Tips to Boost SEO Traffic. Direct Traffic Direct traffic is another effective source. When someone is typing your website’s URL directly on a search browser, it is called direct traffic. This is probably the less discussed website traffic source. However, direct traffic could be very effective to grow a business. Just like organic search visitors, getting direct traffic could take time. You need to establish brand awareness. So, when people are aware of a business, they will visit that site more. You can increase this source of visitors by doing ad campaigns, social media marketing, and networking. The more people know about what you are doing, the more they will visit your site. However, you can get random visitors too, if you manage to name your website with a phrase or a word which is also considered a good niche keyword. Social Networks Everyone knows the power of social networking platforms. According to Statista, the number of social media users is projected to increase to 4.41 billion in 2025. So, social media is one of the strongest website traffic sources out there. However, it could be both paid or free source of visitors.
When you are working on brand awareness and social media marketing on a particular social networking platform consistently, you will get free traffic sooner or later. On the other hand, you can also start paid advertising campaigns to get targeted traffic. Some of the best social media platforms for getting targeted leads are Facebook, Instagram, YouTube, and Pinterest. Referral Traffic source is essential for your website Link building helps a website to get referral traffic a lot. This traffic source is also less popular yet plays a key role if you want to grow your website. In simple words, when other websites are referring to your site, their visitors are quite likely to come to your site. In today’s world, link building has become one of the strongest marketing strategies. You can get referral website traffic from guest blogging, collaborating with other websites, and submitting your site to relevant directories. Email Marketing as a website traffic source Email marketing has become one of the most effective marketing strategies, especially for small business owners. Owning an email list could give you more targeted leads compared to other traffic sources. The best thing about email marketing is it can increase the conversion rate. Moreover, your visitors can potentially become regular customers.
There are countless reasons to choose email marketing as one of your main traffic sources. Some of these are the following. - Email marketing builds mutual trust between you and your customers. - Getting regular traffic via emails is relatively easier than other sources. - Email marketing is very consistent. If you are trying to get more traffic from email marketing, encourage your existing visitors to share with you their email IDs. You could make that that trade even more appealing to them by offering them a unique offer or a freebie as an exchange. After gaining their email addresses, you should make sure you are sending regular emails to them. Paid Advertising If you want to get quick traffic, then paid advertising could be the ideal traffic source choice for your website. Most small business owners prefer paid advertising over organic search traffic. There are many benefits of using paid advertising, including that: - You can get more targeted paid traffic. - Paid advertising can increase quickly your website traffic. - You can use advertising for special events such as the new year or Christmas, to make people engage easier with you. There are many channels marketers use paid advertising for getting visitors such as social media ads, in which they choose to display content ads, and video ads. However, advertising could be expensive sometimes. Hence, in order to create effective ads that drive results, you need to choose properly the channels you are going to display your ads. If you don't know what to choose, we recommend you read our article The 6 Most Effective Marketing Channels To Use In 2021! Paid Search PPC or paid search is one of the best paid traffic sources. If paid advertising is expensive for you, the paid search could be an ideal alternative. When someone is searching a topic on a search engine, he or she will see your ad on the top of the search result. You have to pay each time someone is visiting is clicking your ad. Paid search is very effective for a short-term period. However, you need to work on SEO for long-term success. No paid advertisement is efficient if you have not applied SEO efficiently. CPV Ads CPV ads are similar to PPC ads. It is more suitable to video ads, as you have to pay a specific amount of money only when someone views your video. CPV ads can also help you spend less money. This is because you are asked to pay after a person watches a small part of your video ad. So, if someone accidentally presses on your video ad, or he dislikes what he is watching, and he abandons your video at its beginning, you won't have to pay for that. For example, Google Ads asks you to pay after someone has watched 30 seconds, or more, of your video. If you want more ideas on how to drive traffic to your website, then we recommend you read Tips to drive traffic!
Secret Tactic To Get More Traffic
Once you have put together all your efforts, you should follow a tactic that helps you make leads engage with your business from the very first moment they get aware of your brand, if possible. Hence, while you are gaining traffic through several sources for your website, the secret tactic you should follow is to create a lead generation funnel. You might also hear it as a lead funnel. Its purpose is to drive your prospects or leads through several stages until they decide to either engage with your business by giving you their email addresses or make a purchase. Though, you might desire to make them customers as soon as possible, the best tactic to follow here is to try make them engage with you by offering them a free lead magnet. If you want to know more about this winning marketing technique, we recommend you read our article What Is A Lead Generation Funnel & How To Create One!
Final Thoughts
Finally, you know the types of website traffic sources available, which could be effective for your website. However, not every source is suitable for all websites. Make sure you are doing a proper research before, so you can analyze traffic sources as per your site’s requirements, such as niche, age of the target audience, etc. If you want to know more about how to drive traffic properly, then it would be wise to read a book such as Traffic Secrets or take a course about it. Hence, we recommend you read our article Traffic Secrets Review: New Free Book & Course. Are They Worth It? Moreover, make sure you are handling the traffic you receive properly. The best marketing technique available is sales funnels, if you really aim to convert this traffic into paying, loyal customers. Hence, you will, also, need a good funnel builder, such as ClickFunnels, to help you handle this traffic the best way possible. If you don't know what ClickFunnels is, then we recommend you read our article What Is A Lead Generation Sales Funnel & How To Create One! Start your Clickfunnels 14 day free trial Read the full article