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Train Branding Services in Maharashtra

It is no new fact that the train service in Maharashtra is one of the largest and the most efficient ones in the country ferrying passengers in tens of millions every day. The train service in the state is the lifeline of the transportation system with the coverage of a whopping 5983 kilometers segregated into four railway networks, namely:

The Central and the Western Railway zones of the country

The Nagpur Junction

The Nanded division which operates in the Marathwada region of Maharashtra; and

The Konkan Railway

In addition to this, the state also houses two suburban railway networks in the cities of Pune and Mumbai, along with a metro service in the capital city and a monorail network which is at a constructional stage at the present but is already hailed to be the fifth largest in its rank. With a spread as wide as this, the state is a gold mine for companies to get their brand noticed to millions of people in a single day.

Train branding gives you the scope of telling the story and the aim of your brand to masses of all classes and perhaps, it is the biggest open platform to gain the attention of people from all walks of life. Train advertisement is also a sure way to win your way into the heart of the people as through various kinds of promotional media, your brand can then gain a staunch reputation and brand trust in rural as well as the urban parts of the state like Pune, Mumbai, Nagpur and Thane which collectively form the economic and the financial centres of both the state and the country.

If you are on the look-out for a way to create a sensation of your product among the people or declare a revamp of a particular product, put up a creatively designed advertisement in the any one of transits of the Maharashtrian railway network and witness the word of your brand spread like a wildfire among the people which is bound to make them connect deeply with your brand image and brand value and make a lasting impression about your company.

#transit advertising #train advertisement

Train Branding Services in Kolkata

Train Services in Kolkata is the most trustworthy mode of daily transportation for thousands in the city. Almost 1500 trains ply daily in the Kolkata Suburban Railway System which ferries millions of people to different parts of the city and is known to be the largest suburban railway service in the country, in terms of both the number of railway stations (393 stations) and length of the railway tracks (1332 km). The Kolkata Suburban Railway System operates as the Eastern Railways (ER) and the South Eastern Railways (SER) along with the iconic underground Kolkata Metro which is the first in its kind.

With a transportation system which is as heavily relied upon as the train services in Kolkata, advertising with the Kolkata Railways will spread the word about your brand like wildfire. The city, known to be the ‘cultural capital’ of the country, houses the most creative and the culturally conscious minds of India. Thus, a creatively crafted advertising campaign will go a long way in striking a chord among the daily commuters in the city.

Train Branding in Kolkata is a lucrative investment at many levels, a few of which are listed below:

• Advertising with the Indian Railways in Kolkata will be the biggest campaign for your brand in the Eastern Region of the country as the Kolkata Suburban Railway System has the names of the biggest railway junctions in the country in the likes of Howrah, Sealdah, Kharagpur, etc.

• These junctions are visited by people throughout the country and hence, train branding in Kolkata will give your brand a nation-wide unveiling.

• Advertising with the Indian Railways garners the maximum attention even in this digital era as people still regard brands associated with the Indian Railways to be trustworthy and reputable due to the age-old conviction and reliance of the Indian people on the Railway Network.

• Kolkata is the financial capital of the Eastern part of the country housing the headquarters and divisional branches of several national and international organizations and projects. With a promotional outreach stint as massive as a train branding service in the city, not only will your brand gain both national and international recognition but will also create an instant stir in the consumer market, deepening your revenue potentials by the virtue of word-of-mouth promotion.

• Lastly, by launching a productive Train advertising campaign for your brand at a scale as high as that of train branding, you will then stand a chance of understanding and evaluating the public reception of the brand as well as predicting the future of the product in the eastern region of the country.

Advertising with the Indian Railways in Kolkata will thus help you to build a sizable consumer base for your product and consequently, a long-lasting impression about your company in the minds of the people of the city who are known to appreciate brand value and image the most in the country.

#train branding #train advertisement

Train Branding in Gwalior

A city seeped in historical and cultural heritage, Gwalior is one of the most significant cities in the central Indian state of Madhya Pradesh. The city is thronged by millions each year for majestic forts and palaces which are the living proofs of the dynasties and the kingdoms which that passed quite a few hands while ruling the city. The beauty and the grandeur of the architectural marvels of Gwalior made this city a princely state under the British Raj.

Apart from being a prime tourist attraction, the city is located in the close proximity of a number of industrial and commercial belts of the states, such as Malanpur in the Bhind district and Banmore in the Morena district. Therefore, the city is not only the haven of tourists but also houses thousands of employees who have migrated to the city because of greater academic and career opportunities. In addition to the existing industries and the rapid urbanization and industrialization of the city, due to its closeness to the city to the national capital city of New Delhi (Gwalior is 343 kilometers away from Delhi), Gwalior has been included as one of the cities in the ‘Counter Magnet’ project under the name of ‘Gwalior West’ with funding from the National Capital region to multiply the investment in the areas of education, health care, industry and real estate. This project is undertaken to mobilize the population of Delhi to the close-by cities to decrease the population density and hence the pressure on the staunchly overpopulated city of Delhi.

The railways services in Gwalior are well connected to the major cities in the North and Central India and are famed to be the longest in the operational services of the narrow gauge route in the entire world with its terminus being in Gwalior city. The railway services in Gwalior are the main transportation modes in and out of the city as Gwalior is crisscrossed by both the broad and narrow gauge train routes. People of Gwalior are heavily dependent on the North Central Railways for their daily and long distance commutes and thus train branding in Gwalior is a potent option if you are on the hunt to expand your business in Central India.

Advertising with the Indian Railways in Gwalior will thereby prove to be a lucrative option for you in future due to the increasing expansion and industrialization of the city with each passing day. Out of a plethora of advantages of train branding in Gwalior, a few of them are:

Ensuring brighter scopes for the brand and the company in the future:

With the inclusion of Gwalior in the ‘counter-magnet’ project, it is only evident that the city poses a lot of scope for generating greater revenue in the future. You will be the torchbearer in the race of establishing brand image and business.

A wide Central India branding initiative:

A campaigning initiative in the heartland of India is sure to promulgate equally in the other zones of the country and bring more people in the vicinity of the branding scheme of the company. A branding initiative in the central region of India has the potential to engage the most populous states of India and branch out the word-of-mouth branding to the neighboring states.

Railway is the most relied mode of transportation among the people of Gwalior and the neighboring towns:

Train branding in Gwalior is the most effective way of broadcasting the brand among the residents of Gwalior and the adjacent industrial belts as the North Central Railway Network connects all the major towns and cities of Central India. Not only is Gwalior well-connected to almost all the crucial railway junctions of North, West and East India but its close proximity to the NCR also makes the city worthy of investing in brand campaigning.

Gwalior has the dual advantage of broad and narrow gauge routes:

As Gwalior is one of the few cities in the world which still enjoys the benefits of narrow and broad gauge railway networks, train branding in Gwalior will help you to take the word of the brand to the remotest parts of Madhya Pradesh. While it is true that India has advanced into a primarily digital country with the project of smart cities expanding to an increasing number of cities each year, a considerable part of the country is still detached from the clutches of internet. Offline advertising is the only way they can learn about a new brand in the market, and hence advertising with the Indian Railways is one outreach move that most business investors rely on.

#train branding #train advertisement

Train Branding in Bhubaneshwar

The capital and largest city of Odisha, Bhubaneshwar is an ancient city which is one of the centres of the economic, educational and cultural importance of East India. Also known as the ‘temple city of India’, Bhubaneshwar has a population of 8.38 lakhs and is home to a number of religious relics and temples of great importance to the Hindus. It is a famous destination for pilgrims. The Odisha State Museum shelters Jain antiques, weaponry and indigenous pattachitra paintings that attract tourists from all over the country. The best way for navigating the way in the city and across the state, both for locals as well as tourists is its well-functioning network of trains.

The Bhubaneshwar railway station is the headquarters of the east coast railway zone and is the busiest in the whole state, inviting footfall from people from all Odisha. There are 187 trains that depart from the 6 platforms in Bhubaneshwar Railway Station connecting it to all the major cities in India as well as a number of trains that connect Bhubaneshwar to other pilgrim sites all over the country. It goes without saying that given the popularity of train services in Bhubaneshwar, train branding is one of the most plausible ways in which you can make your brand reach a wide indigenous audience. There are a number of advantages that investing in train branding in Bhubaneshwar brings and the following are only a few of them:

A far-reaching promotional advantage

As mentioned, the Bhubaneshwar Railway Station is the site of major activity all throughout the year. Investing in an advertisement here means that your brand will be exposed to a large and diverse audience at once. While social media requires you to pay an extra amount every time you widen the reach of your ad, that isn’t the case when you opt for promoting your brand with the railways in Bhubaneshwar.

Active Interaction

A large number of people rely on the railways for their daily commute. Sustained exposure of your brand through train branding in both audio, as well as visual form, ensures that it leaves an indelible mark of your brand on the people. Hence, advertising your brand with the Bhubaneshwar Railways permits active everyday interaction of your brand with its potential customers.

Carrying the Word about your Brand Forward

Train stations and the trains departing from the same are one of the perfect media to invest in an advertisement in, given that it helps your brand reach out to people who are neither on Instagram nor on Facebook. Old-school ways of promoting your brand further encourage word of mouth promotion, considered one of the best ways to spread the word about your brand till this very date.

#train advertisement #transit advertising

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