Pravin Kumar

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Auto advertising agency in Delhi | Auto Rickshaw hood branding Delhi NCR

Book Auto advertising agency in Delhi for auto hood branding services in Delhi and NCR areas like Jor Bagh, Pritampura, Mayur Vihar etc.

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Maharashtra Non-Ac buses: A go-to advertising medium for reaching masses! | MyHoardings

Cheap fares, frequency and accessibility of non-ac buses of Maharashtra make them the first choice of daily riders.

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Gurugram has become a multi-facet city where one can find IT hubs, grand shopping malls, multi-cuisine restaurants and much more. The city is popular as both the financial as well as IT hub of India. The city is clean, organised and have some high-rise multilevel residential and commercial complexes. The layout of the city is such that it offers ample advertising space all around the city.

Gurugram has some spacious, high-rise residential buildings. Moreover, these buildings are located at prime areas of the city. The location and clean layout of the residential buildings offer advertisers an opportunity to showcase their brand to maximum audience through OOH advertising tools.

Here are few ways to make OOH advertising work to your advantage at prime residential areas of Gurugram:

Society gates: The residential buildings have huge society gates. There are usually two to three gates in a society; a main gate, a back gate and an emergency gate. These gates can be utilized to target the local audience. Both local as well as international brands can put up their hoarding or banners to get maximum visibility and reach. One can practice hyper local targeting through residential advertising.

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Gurugram has become a multi-facet city where one can find IT hubs, grand shopping malls, multi-cuisine restaurants and much more. The city is popular as both the financial as well as IT hub of India. The city is clean, organised and have some high-rise multilevel residential and commercial complexes. The layout of the city is such that it offers ample advertising space all around the city.

Gurugram has some spacious, high-rise residential buildings. Moreover, these buildings are located at prime areas of the city. The location and clean layout of the residential buildings offer advertisers an opportunity to showcase their brand to maximum audience through OOH advertising tools.

Here are few ways to make OOH advertising work to your advantage at prime residential areas of Gurugram:

Society gates: The residential buildings have huge society gates. There are usually two to three gates in a society; a main gate, a back gate and an emergency gate. These gates can be utilized to target the local audience. Both local as well as international brands can put up their hoarding or banners to get maximum visibility and reach. One can practice hyper local targeting through residential advertising.

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Myntra Stores Branding - Shopping Mall Branding in Mynra Stores

Shopping Mall Branding in Mynra Stores. Mall advertising with Mynra Stores. How Mynra Stores can help you for Ambient advertising in India?

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Branding in Myntra stores across India Myntra stores Branding

Advertising in retail stores like Myntra stores Branding is a common marketing strategy used by brands to increase their visibility and reach a targeted audience. Myntra has offer advertising space to brands and businesses looking to promote their products and services to Myntra’s customers.

Myntra stores Branding across India

Typically, advertising in retail stores can take various forms, such as :

Product Placement: Brands may pay to have their products prominently displayed within the store to attract the attention of shoppers.

In-Store Signage and Banners: Advertising banners, posters, and digital displays can be strategically placed throughout the store to showcase promotions or new product launches.

Sponsored Events and Experiences: Brands might collaborate with Myntra to host events or experiences in-store, providing a unique opportunity to engage with customers and create brand awareness.

Digital Advertising: If Myntra incorporates digital screens or interactive displays in their physical stores, they could offer digital advertising slots to interested advertisers.

Sampling and Sampling Stations: Brands may have the chance to offer product samples or set up dedicated sampling stations within the store.

Collaborative Campaigns: Myntra might collaborate with brands on joint advertising campaigns, both online and offline, to amplify brand messages and reach a wider audience.

Co-Branded Merchandising: Myntra could partner with brands to create exclusive co-branded merchandise available only in their physical stores.

Targeted Audience: Advertising in Myntra stores could help brands reach a highly targeted audience of fashion-conscious shoppers. Since Myntra specializes in fashion and apparel, the customers visiting their physical stores would likely have a genuine interest in fashion products, increasing the relevancy of advertisements.

Brand Exposure: Having an advertisement in a physical store can significantly increase brand exposure. Shoppers who visit the store, whether to browse or make a purchase, are likely to notice and engage with in-store advertisements, thereby enhancing brand visibility.

Cross-Promotion: Brands can leverage the partnership with Myntra to cross-promote products and collaborate on joint marketing campaigns. Such collaborations could lead to increased brand recognition and customer engagement.

In-Store Experience: In-store advertisements can enhance the overall shopping experience for customers. Well-designed and engaging ads can create a positive impression of the brand, leading to potential future purchases and increased customer loyalty.

Local Marketing: If Myntra’s physical stores are located strategically, brands can use these locations for localized marketing efforts. They can promote products or deals that are relevant to the specific demographics or preferences of the local customer base.

Digital Integration: If Myntra incorporates digital displays or interactive technology in their stores, advertisers may have opportunities for more dynamic and personalized advertising content, enhancing the overall impact of their campaigns.

Data Insights: Depending on the setup, Myntra’s physical stores could provide valuable data and insights to advertisers regarding customer behavior, foot traffic, and purchase patterns. This information can be used to optimize future advertising strategies and product offerings.

It’s important to keep in mind that the effectiveness of advertising in physical stores would depend on various factors, including the store’s location, foot traffic, advertising placements, and the creativity of the campaigns. Before considering any advertising partnership, brands should conduct thorough market research to ensure that the target audience aligns with their brand and that the advertising strategy aligns with their overall marketing objectives.

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Myntra Stores Branding - Shopping Mall Branding in Mynra Stores

Shopping Mall Branding in Mynra Stores. Mall advertising with Mynra Stores. How Mynra Stores can help you for Ambient advertising in India?

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Madurai Airport Advertising | Airport Branding Agency India

Madurai Airport Advertising. Contact MyHoardings for best rates of Airport Advertising in Madurai. Book Hoardings, LED display, Airline Ads

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What are the different media options available for airport branding in the Madurai Airport?

Madurai Airport Advertising

Airport Ad Media for Brand Promotion

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LUGGAGE TROLLEY

Luggage Trolley ads play important role in airport advertising.

02

CONVEYOR BELT

Conveyor Belt ads at Airport.

03

AIRPORT BILLBOARDS

Airport Billboards in India.

AWhat is the passenger traffic handled by the Madurai Airport on an average basis per month?

The passenger traffic experienced by the Madurai airport on an average is around 8.5 lakh people per month.

AWhat are the different media options available for airport branding in the Madurai Airport?

The various media branding options available for airport advertising at the Madurai Airport are:

Airport Baggage Trolley Advertising

Airport digital screen advertising

Conveyor Belts Advertising

Security Tray Advertising

Wifi Package Advertising

Newspaper Sticker Advertising in the Times of India newspaper

Newspaper Sticker Advertising in the Economic Times newspaper

Advertising in the Interior of a tarmac coach

Advertising in the Exterior of a tarmac coach

Advertising in the waiting/ lounge area of the airport

Advertising in the Security Area Hold of the airport

Advertising in the outside area of the airport

Advertising in the arrival area; and

Advertising in the departure area of the Madurai Airport.

AWhat are the available options for airport advertising in the lounge area of the Madurai Airport?

The available options for airport advertising in the lounge area of the Madurai Airport are:

Digital Vertical Standees

Tabletop Display

LCD with Sponsored Content

Mobile/ laptop charging stations, etc.

AHow many flights are catered to by the Madurai Airport on a monthly basis?

The average number of flights which fly in and out of the Madurai Airport are 9600 per month.

AWhat is the rate of advertising on the digital illuminated screen in the lounge of the Madurai Airport?

The lounge of the Madurai Airport has a provision of Airport digital screen advertising. The rates of advertising on one such screen is 31000 INR per screen per month.

AWhat are the rates of the other media branding options in the Madurai Airport for airport advertising?

To know about the rates of the other media branding options in the Madurai Airport for airport advertising, get in touch with us by calling us at ([phone] or by writing to us at [email protected].

AIs there a lounge in the Madurai Airport?

Yes, there is a lounge facility for the flyers in the Madurai Airport.

AIs the Madurai Airport an international one?

Yes, the Madurai Airport does have an international terminal. Besides connecting the city to the other major Indian cities, the airport is also connected to a few other international cities too like Colombo, Dubai, Singapore, etc.

AAre there other charges involved in the interior branding of the tarmac coaches in the Madurai Airport?

Yes, there is an additional printing and mounting charge in the interior branding of the tarmac coaches in the Madurai Airport which is not included in the rate chart of this media branding option.

AWhat are the branding options available in the interior of the tarmac coaches in the Madurai Airport?

The branding options available in the interior of the tarmac coaches in the Madurai Airport for airport branding are:

25-30 grab handles; and

8 static panels.

AHow can I advertise my brand on the exterior of the tarmac coaches in the Madurai Airport?

The advertisement of your brand can be wrapped on both the sides of the tarmac coaches including even the windows of the coaches. The advertisement will be in full display for the entire duration of its operation which is 18 hours.

AWhat is the lead time for the exterior branding of the tarmac coaches in the Madurai Airport?

The lead time for the exterior branding of the tarmac coaches in the Madurai Airport is longer than the usual lead time for the other media branding options which is around 1 weeks’ time in general.

AWhat are the dimensions of these wrap ads on the exterior of the tarmac coaches in the Madurai Airport?

The dimensions of these wrap ads on the exterior of the tarmac coaches in the Madurai Airport will be provided to you at the time of the confirmation of the airport advertising deal with MyHoardings.

AWhat are the dimensions of the design layouts to be pasted on the 3 sides of the luggage trolleys for airport baggage trolley advertising at the Madurai Airport?

The dimensions of the design layouts to be pasted on the 3 sides of the luggage trolleys for airport baggage trolley advertising at the Madurai Airport will be provided at the time of the confirmation of the airport advertising deal with MyHoardings.

AWhat is the minimum time for booking an airport advertising campaign at the Madurai Airport?

The minimum time for booking an airport advertising campaign at the Madurai Airport is 1 month, unless otherwise mentioned or stated.

AHow much tax am I required to pay for booking an airport advertising deal at the Madurai Airport?

For booking an airport advertising deal at the Madurai Airport, you are required to pay an additional GST of 18% on the rates of the different media options that you opt for branding purposes in the airport.

AWhat are the creative design formats for the submission of the design layouts for airport advertising of your brand in the Madurai Airport?

The creative design formats for the submission of the design layouts for airport advertising of your brand in the Madurai Airport are .cdr, .ai and .pdf.

AWhat are the guidelines followed by the Madurai Airport for airport advertising?

The guidelines followed by the Madurai Airport for airport advertising are:

The Madurai Airport authorities follow a strict code of rules for the design layouts of the advertisements. You are to follow each and every one of them closely, failing of which can lead to the rejection of the whole campaign altogether.

For a branding campaign to go live in the Madurai Airport, it takes around 3 weeks of time.

ACan multiple brands advertise in a single ad space in the Madurai Airport?

Yes, the Madurai Airport has the provision of allowing multiple brands to advertise in a single ad space.

AWhen am I required to make the payment for the airport advertising deal in the Madurai Airport?

You are required to pay in advance for the airport advertising campaign after the campaign is designed effectively, the availability of the ad spaces verified and your ad deal confirmed with MyHoardings.

AHow will I know about the successful completion of the airport branding campaign in the Madurai Airport?

As proof of execution, MyHoardings will share pictures of the ad spaces in the Madurai Airport with you which have been graced with your brand’s advertisement within 2 days.

AWhat is the passenger profile of the Madurai Airport?

The Madurai Airport is mainly visited by the corporate employees, the people form the MNCs, entrepreneurs from the small and medium enterprises and professionals from the Public Sector Units. Tourists also form a sizeable portion of the passenger traffic in the Madurai Airport, making it one of the busiest airports in the southern part of the country and thus, a suitable place for advertising your brand to capture the fancy of the highly captive audience.

AWhy indulge in an airport branding campaign in the Madurai Airport?

The Madurai Airport is expanding its services and its operations with each year. With the extension of the airport, not only will you get greater opportunities to engage in regional branding but also, invest in national branding at the same time. Investing in an airport advertising campaign in the Madurai Airport will expose your brand to the most affluent and influential people of the city and the state, ensuring a sizeable revenue generation and popularity for the brand from the southern-most state of the country.

How will MyHoardings help me in an airport advertising campaign in the Madurai Airport?

As an airport advertising agency, MyHoardings (Jugnoo Media Private Limited) enjoys nationwide popularity and confidence in airport advertising. The authorities of the Madurai Airport have given us the provision of exclusive rights to the ad spaces of the airport and thus, as an airport hoardings company, we enjoy a special status in the Madurai Airport due to our diligence and our professionalism. Our team at MyHoardings will assist you in each step of the way for airport branding at the Madurai Airport, curating your advertising campaign, and giving you the best solution that will be appropriate for your budget. Along with providing our clients with the most affordable rates and the best deals for airport advertising, we offer professional assistance and guidance from the scratch. Get your brand noticed to the right audience to get the desired sales and revenue generation from the airport advertising campaign at Madurai Airport. Just write to us at business [at] myhoardings.com or talk to us directly at ([phone].

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Chandigarh Airport Advertising | Airport Branding Agency in India

Chandigarh Airport Advertising. Dial MyHoardings for professional services in Chandigarh Airport media planning, buying and campaign executi

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Auto advertising in Chennai & it's benefits | MyHoardings

Auto advertising in Chennai & it's benefits. Both Auto hood cover and auto rickshaw back cover can be used for brand promotion in Chennai.

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Expected growth of DOOH advertising globally

Digital out-of-home (DOOH) advertising refers to the use of digital screens and displays for advertising purposes in public spaces such as shopping malls, airports, train stations, and bus stops. DOOH advertising has become increasingly popular in recent years due to the advancements in digital technology, which have made it easier to create dynamic, interactive, and visually appealing advertising content.

The growth of DOOH advertising is being driven by several factors. Firstly, the increasing penetration of smartphones and other mobile devices has led to a shift in consumer behavior, with more people spending time outside of their homes. DOOH advertising provides a way to reach these consumers on-the-go, offering an opportunity to connect with them in a meaningful way.

Another factor contributing to the growth of DOOH advertising is the availability of programmatic advertising solutions. Programmatic advertising is a data-driven approach to media buying that uses algorithms and automation to target specific audiences and optimize ad campaigns in real-time. This enables advertisers to reach the right people at the right time, which is crucial for effective advertising.

AI and machine learning are also playing a significant role in the growth of DOOH advertising. These technologies enable advertisers to create more personalized and relevant advertising content that resonates with consumers. By analyzing data on consumer behavior and preferences, advertisers can create tailored messages that are more likely to engage their target audience and drive conversions.

Overall, the growth of DOOH advertising is being driven by a combination of factors, including the availability of digital technology, changes in consumer behavior, the rise of programmatic advertising, and the use of AI and machine learning in advertising. As a result, the DOOH advertising market is expected to continue to grow at a significant pace in the coming years.

The global digital out-of-home (DOOH) advertising market has been growing rapidly in recent years, and this growth is expected to continue in the coming years. According to various market research reports, the DOOH advertising market is expected to grow at a CAGR of around 12% to 15% from 2021 to 2026.

One of the major drivers of this growth is the increasing adoption of digital signage and display technologies across various industries. The growing demand for dynamic, interactive, and visually appealing advertising content is fueling the demand for DOOH advertising. Additionally, the increasing penetration of smartphones and other mobile devices is also driving the growth of DOOH advertising, as it enables advertisers to reach consumers on the go.

Another factor contributing to the growth of DOOH advertising is the availability of programmatic advertising solutions. Programmatic advertising enables advertisers to target specific audiences and optimize their ad campaigns in real-time, making it easier to reach the right people at the right time.

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Advertising in Corporate Offices in Gurgaon | Tech park branding in Gurugram

Contact [phone] for Tech park branding in Gurugram.Advertising in Corporate Offices in Gurgaon. Kiosk setup in software companies in

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The metro train routes extends to non-metro cities, advertisers got new lines to monetize on!

Out of Home advertising in the form of transit advertising has been the prime media for advertisers who aim at disseminating a brand’s message to larger audience at once. When the metro trains came into existence in the capital city, Delhi, it opened up lot of opportunities for advertisers to grab the attention of mass audience at a place which is visited by riders on daily basis. Metro trains have been so popular in India that they have become one the most affordable, safest, fastest and comfortable transportation facility availed by common people. Currently there are 15 metro systems that cover a distance of 810km in different cities in India.

The popularity and demand of metro has pushed the government to launch metro system in non-metro cities as well. At present the metro train facility is available in 15 cities that includes, Delhi, Mumbai, Chennai, Bengaluru, Kolkata, Nagpur, Kochi, Gurugram, Noida, Pune, Hyderabad, Ahmedabad, Lucknow, Kanpur and Jaipur. Apart from these metro-cities, the metro system is soon to extend its route in non-metro cities like Meerut, Agra, Bhopal, Indore, Navi-Mumbai, Surat, Patna, etc. As much as it is going to facilitate the people of smaller cities as an efficient public transportation, it will also bring huge opportunity for brands and advertisers to interact with the audience at well maintained, structured and organized metro stations and metro trains. The smaller cities do not have highly maintained building and structured advertisement buildings but with metro stations this problem will get resolved.

With metro entering smaller cities, both premium and local brands get the opportunity to interact with their target audience at one place. For brands with limited advertising budget, low-budget displays come as affordable yet highly effective advertising option at metro stations. Brands can also choose options like coach-branding where the brand ads are placed on set number of coaches instead of all the coaches of the train. For instance, Medimix Soap opted for only female coach branding by placing Medimix Beauty Soap ads inside-out on female boogies only.

Premium brands with extensive advertising budgets can go loud through metro train branding with options like full train wraps or station-branding. In cities like Delhi, big brands get complete station branding rights. Here, brands are free to use the metro station’s property for placing ads anywhere in the entire building as well as change the color and name the station on the brand’s name. The best example of station-branding includes Delhi’s Karol Bagh metro whose station branding rights are owned by popular IAS coaching institute, Drishti IAS. Karol Bagh has many coaching institutes as students from all over the country come here to prepare for competitive exams. They travel mostly through metro-train to save time and money. Therefore, station-branding by Drishti IAS coaching institute tries to capture their target audience, the IAS aspirants. Similarly, VIVO phone has acquired naming rights for Delhi’s Okhla Metro station. Through such initiatives, national brands and brand with good advertising budget make themselves stand-out from their competitive brands.

Earlier it was challenging for the brands to calculate ROI at locations where the ridership or footfall changes every day but with programmatic out-of-home advertising, calculating return on investment is easier as well as accurate. Programmatic OOH enables advertisers to buy and manage the advertising spots at public places like metro stations. There has been rise in demand for programmatic OOH over the last few years owing to the convenience and accuracy it offers over traditional OOH. However, even with traditional OOH advertising the ROI calculation could be calculated by gauging on sale of metro tickets on daily, monthly and yearly basis. Traffic count is another variable that can be used for registering impressions and views of the ad.

The experts believe that with expansion of metro system in more and more cities, the demand for ad spots at metro station is ought to rise. According to the survey conducted by BWG Strategy in November 2022, the advertisers willing to go for OOH advertising will increase by 51% in 2023. This concludes that OOH advertising in both traditional form and programmatic form will witness huge demand in near future. This demand will in turn push advertisers to opt for advertisement placement in public places like metro stations.

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The metro train routes extends to non-metro cities, advertisers got new lines to monetize on! | MyHoardings

Metro train is making its way to smaller cities to make their daily ride comfortable, cheap and fast. This comes as a good news for advertisers too!

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Digital screen Advertising

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OOH bounces back post-covid-19 | MyHoardings

OOH advertising never cease to entice the audience. Be it digital OOH, Traditional OOH or both, outdoor advertising campaigns are sure shot winners.

Digital advertising gripped the audience for the longest time during the outbreak of covid-19. The restrictions to move out and nation-wide lockdown forced people to spend most of their time using digital screens. These circumstances accelerated digital advertising while slowing down the out-of-home advertising owing to movement restriction. However, things are back-to- normal and people are free of covid-19 norms. The audience is out and about and experiencing life with new perspective after 2 years of lull. The post-covid-19 scenario has unleashed the power of OOH by motivating the audience to touch, feel and experiencing them physically rather than visualizing it on the digital screen.

The major challenges that digital advertising is facing are:

Over-intrusion: The data-driven advertising chases the audience like wild-fire. If you visit one shopping website for a product you will be drained by ad popping in everywhere and all the time on your screen. This intrusion causes irritation thereby demotivating the audience to even have a look at the digital ad. They ultimately block the ads to keep the advertisers away.

Lifestyle changes: Covid-19 has already made people addicted to their screens and in order to turn to healthier lifestyle, people are now taking in firm actions to reduce their screen times. Digital-wellbeing apps and app settings help the audience to restrict their screen time as a step towards healthy lifestyle.

Feel it: The audience have witnessed a scenario where touching and feeling things was restricted for almost 2 years and therefore, audience now look for opportunities to feel and experience things by themselves before making purchase. The excitement to shop after trying and experiencing things is at peak after covid-19.

Digital fatigue: Binge watching, digital shopping etc. was received in full throttle during the on-set of covid-19 but now the audience is facing digital fatigue. It is a situation where people get mentally exhausted due to intense screen time.

All these factors have led the advertisers to focus their advertising strategies more on out-of-home media then on digital advertising alone.

How OOH advertising proving to be a trustworthy investment for advertisers?

According to the reports OOH advertising is expected to cross $40.42 billion at 9% of CAGR in 2026.

Reports conducted by OneScreen.ai also revealed that approximately 96% of advertisers gained satisfactory or very satisfactory ROI from OOH marketing campaigns.

OOH advertising raises not only brand awareness but also tries to capture new audiences.

It increases brand recognition and also try to maximize brand reach by exploring new audience demographics.

What are the places where OOH work effectively?

Increasing air travel makes airport routes and airport itself a lucrative OOH advertising site.

As there are no restrictions for public events as there were during covid-19, concerts and other public events make up for highly beneficial OOH advertising sites.

Restaurants are also one of the most appropriate sites for OOH advertising.

Which OOH advertising format shall the advertisers choose?

The advertisers can choose a mix of traditional OOH and digital OOH (DOOH) to gain maximum ROI from their advertising campaign. Traditional OOH options include static billboards, hoardings and vehicle ads while the digital OOH ads include digital screens ads, programmatic ads etc.

Billboards beat every other mode of OOH advertising when it comes to ROI. They are the one gaining highest ROI as compared to other formats of OOH ads.

Ad FormatROI (Return on investment)

Junior billboards and poster billboards40%

Digital billboards38%

Challenges with OOH advertising

It is difficult to find right location for the ad.

Chalking out details for executing an OOH ad campaign is confusing and exhausting.

It is difficult to find appropriate outdoor advertising company for buying ad space.

It is difficult to measure the tangible impact of the OOH ad campaign.

OOH Stands as a sure shot winner

With few challenges faced, OOH still is a sure shot winner when it comes to creating brand awareness, maximizing ad exposure, creating high brand recall and acquiring new customers. Advertisers find it highly beneficial to put both digital and traditional OOH at work to gain maximum ROI from their outdoor ad campaigns. Digital fatigue and change customer behavior to gain live experiences have pushed the growth of OOH advertising.