Action Painkiller
A little after South Africa's Springboks won the Rugby World Cup in 1995, I was employed straight out of university as a trainee copywriter at the MCL Saatchi & Saatchi agency in Nairobi.
A few months later, Kenya was to host the first edition of the Safari Sevens international rugby tournament and the organisers invited Springbok winger, Chester Williams as guest of honour, sponsored by our client, Beta Healthcare through their Action Painkiller brand.
A fast-ish winger myself at the Mwamba Rugby club at the time, the brief to write the ads for Chester's visit landed on my desk and the result was this campaign of three ads.
(Years later, we mourned Chester's passing away on Twitter with a throw-back to this campaign: https://twitter.com/alvas/status/1170185165009752064?s=20)