#saatchi&saatchi

[mangodebango]

Folger’s Coffee Manhole Covers (guerrilla advertising) Ad Agency: Saatchi & Saatchi, NYC, 2006.

[iwishididthat]

P&G Tide – “It’s A Tide Ad” Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. It kicked off with actor David Harbour establishing that whenever the viewer sees clean clothes, it's a #TideAd. He then appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as part of the broadcast. Advertising Agency: Saatchi & Saatchi / New York CCO: Javier Campopiano Director: Traktor Collective

[alvasonguru]

Action Painkiller

A little after South Africa's Springboks won the Rugby World Cup in 1995, I was employed straight out of university as a trainee copywriter at the MCL Saatchi & Saatchi agency in Nairobi.

A few months later, Kenya was to host the first edition of the Safari Sevens international rugby tournament and the organisers invited Springbok winger, Chester Williams as guest of honour, sponsored by our client, Beta Healthcare through their Action Painkiller brand.

A fast-ish winger myself at the Mwamba Rugby club at the time, the brief to write the ads for Chester's visit landed on my desk and the result was this campaign of three ads.

(Years later, we mourned Chester's passing away on Twitter with a throw-back to this campaign: https://twitter.com/alvas/status/1170185165009752064?s=20)

[vaughanhannigan]

Erik Almås was recently commissioned by Saatchi & Saatchi for a breathtaking new campaign for Virgin Holidays. Erik also recently partnered with Arnold Worldwide for a brand new set of ad's from Carnival Cruises.

Click here to see more work from Erik.

To read about his experience photographing for Virgin Holiday, click here.

[adimpressions-blog1]

(via https://www.youtube.com/watch?v=tXPioS_yjwc)

Goldivox for VocaliD, a voice company for speech impaired

[plannatical]

CATCH OF THE DAY #77 There are ads ... and there are ads ... and, finally, there are ... aaaaads. But sometimes there are brilliant, ... fascinating, ... and even immortal ads. Doubtless, this is one.  ‘In 1990, Paul Cowan, a Saatchi & Saatchi junior executive decided that his new struggling firm, Saatchi & Saatchi should be the first to advertise over the wall. With the little money they saved up, they made a risky decision to put their advertisement on the wall. The point of the ad, was for those to associate this new advertising agency with individualism and freedom of consumption. That the agency and the products it advertises, are as brave and courageous, as those who have endured the war. An ad that had those who read it, relate to it almost instantaneously. This big ambitious statement, sparked the beginning of Saatchi & Saatchis’ immortality. It is now one of the biggest advertising agencies in the world.’ Source: http://immortalads.tumblr.com/ Well, this kind of spirit was actually the reason for joining Saatchi & Saatchi two years ago. Isn’t it magic? IMMORTALITY.

[plannatical]

CATCH OF THE DAY #64 A couple of weeks ago, I’ve already posted this brilliant piece of work. It has been created by Saatchi & Saatchi Australia. A powerful idea that actually has an impact on humans’ behaviour. Saatchi’s innovative Penny The Pirate campaign for OPSM has now taken the title of most effective campaign in the world in the Warc 100 rankings of the world’s best marketing campaigns. Congrats! The campaign saw the spectacle chain create a storybook designed specifically to test children’s eyes while they read it, which resulted in hundreds of thousands of children having their eyes checked. The printed book and app were so successful that the number of eye tests conducted by OPSM rose 22.6% year-on-year, and the book is now being used by not-for-profit organisation OneSight to help test children’s eyes in remote and rural Australia. The Saatchi & Saatchi campaign was the only Australian campaign to make the top 10; however, Droga5 in New York, founded by Australian David Droga, dominated the rankings with three campaigns: Newcastle Brown Ale; Honey Maid, and Under Armour – in the top 10.Two other Australian campaigns made it to the top 20, with Leo Burnett’s #SPCSunday and Clemenger BBDO’s How to Drink Properly for Drinkwise both making the top 100 list. IMPACTFUL IDEAS.

[mystical-experience]

Reading bad 

http://mystical-experience.tumblr.com/