Mar 16, 2021
Why do businesses need Transcreation?
Poorly translated marketing slogans can be disastrous for companies. E.g. KFC decided to go for the literal translation of their slogan “Finger-Lickin' Good” when they entered the Chinese market. The slogan became “Eat your fingers off” in Mandarin. This blunder provided evidence on the importance of transcreation. Therefore, businesses require the skills of a transcreation specialist to enhance their marketing campaigns (especially from the cultural aspects) to suit the target markets, and eventually create an impact on these markets.
Read more - https://www.globibo.com/transcreation.php