#transformational marketing

[growing-technology-trends]

Transformational Marketing: Create More Impact with Less Effort

Download the whitepaper on - Transformational Marketing: Create More Impact with Less Effort. Feel free to register for more Marketing whitepapers (PDF).

Geographical borders are diminishing day by day as brands become more global. Creating marketing strategies for multinational brands has proven to be a big challenge for companies.

What many people fail to realize is that the answer lies within the consumers. Companies just need to invest time and energy into understanding what the consumers are saying to them by doing the following processes

[flaredigitalmarketing-blog-blog]

The Art of the Transformational Purchase, Or Levi’s Gets Me

As consumers with limited resources, our responsibility is to use our disposable income on products and purchases that are needed, that make life better, that make things efficient and enjoyable, and let’s face it…that make us happy. How often do consumers buy into products that are supposed to radically change their lives?

When looking at the retail industry, apart from necessity purchases, it seems we’re looking for products that will change us, transform us. Is he buying the latest, cutting-edge cell phone simply for utility, or to be seen as trendy? Did she buy that trench coat for a confidence-booster, or that high-end makeup kit to be seen as desirable? Deep down, we want the products that we buy to transform our lives, or at least how we see our lives.

So how does a company use this human desire for transformation? By highlighting its product as transformative! Often, we recognize that internally we haven’t changed much, but maybe incrementally we are moving in the right direction with a particular purchase. Essentially, isn’t always about the product. It is, however, usually about how a product makes us feel. A good marketing campaign will focus on creating the feeling that a particular brand that “gets you,” understands your dreams, and your desires.

I’ve been thinking a lot about the good ad campaigns; the campaigns that make a statement and stick with me long after I’ve viewed them. One campaign in particular has impressed me with the sheer cinematic nature of the story its telling…and all about a simple pair of jeans... or is it? Levi’s Go Forth campaign embodies the transformational purchase marketing I’ve described above. In the 2 commercials below, we see two scenarios with one overarching theme- you can take on the world if you really live…not just exist. And what better way than to do that, than first figuring out your personal style is grounded in great jeans?

I’ve watched each of these commercials numerous times, each time enjoying it more than the time before. I'll dive into what makes these ads just so perfect another time, but for now, enjoy the #Go Forth commercials….Don’t you want a little transformation?