Kashi - "Tasty Combinations"
Gotta love a project that combines your vocation with your passion. I love to cook and eat and all things food and this campaign was an absolute pleasure to work on. VML in Kansas City came to us with the concept of pairing Kashi with chefs to illustrate their "Tasty Combinations" campaign. The goal was to get into the kitchen to show how chefs use texture, eclectic ingredients and science to craft their dishes.
The fist installment had us in Smithville, MO - about twenty minutes north of KC. There, we met Chef Jonathan of Justus Drugstore - an acclaimed chef at the forefront of the nose-to-tail movement. He only serves food that he procures within driving distance of his restaurant or that he forages himself. Jonathan showed us how texture plays an important role in his dishes. Episode two took us to San Francisco, where food developer Barb Stuckey taught us about the science of taste. Episode three had us in LA's Koreatown, where the Lopez family have been serving some of the country's best Oaxacan Moles at Guelaguetza. Focus Creeps directed. Robert Stockwell edited and we all ate really, really well!
TEXTURE
SCIENCE
COMBINATIONS