#trellis marketing

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Trellis Marketing, Inc. Launches Television Special, Senior TV

BUFFALO, NY - Trellis Marketing, Inc. is pleased to announce the debut of Senior TV, an innovative new half-hour television series that will educate and celebrate seniors in Western New York. Five different episodes will run throughout the year, with the first, Living Well, premiering on February 7. Kaleida Health and M&T Bank are the program's presenting sponsors and former WNY newscaster Laurie Lisowski-Frey is the show's host.

Each episode of Senior TV will include relevant resources, information, and tips for enjoying and enhancing everyday life as a senior. Highly regarded healthcare and eldercare professionals in Western New York will present each topic, complimented by real-life stories from local seniors.

Mike Hughes, Senior Vice President of Public Affairs & Marketing at Kaleida Health, is particularly proud of the Senior TV partnership: "Our core values here at Kalieda Health are so aligned with those of Senior TV that this collaboration is an excellent fit. We're so pleased to be able to bring such a valuable resource to Western New York seniors and their families."

"Our goal is to provide the most comprehensive and relevant information to our region's senior community. Western New York's most respected experts have enthusiastically responded to the need for health and wellness, legal, financial, and housing information," said Trellis Marketing President & Senior TV Executive Producer, Catharine McCracken.

Senior TV will air Saturday mornings at 11:30 AM on WKBW-TV 7, and will also be available to watch on demand at www.seniortvwny.com.

Trellis Marketing, Inc. is an advertising agency and video production company specializing in advertising campaigns, media placement, web & corporate video and graphic design for WNY businesses.

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Trellis Tips #12

Want to build your client relationships? Ask these three "power questions" to enhance your existing relationship and strengthen it for the future. "Power questions shift the conversation to the other person, as opposed to you just talking about your products and services." Here are three such queries to get your next client conversation started.

What have we done recently that you found particularly valuable?

Can you give me suggestions for improving communication with you and your organization?

What are your three most important priorities for next year?

 All good relationships are based on the other person's priorities…knowing those allows you to really help.

 With attention spans short and competition intense, clear language is essential to help marketing messages sing and spark interest in your business.

As in all relationships, people connect with straightforward and honest communications.

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  This week’s tip comes to us from our graphic designer, Lauren.

How color choices can impact your advertising. 

Studies have revealed that different colors elicit different responses from a viewer. See how choosing a hue for your business can bring up different associations, emotions and even physical responses!

Red: The color red is associated with the being aggressive, energetic, provocative and attention-grabbing. It is a warm color that evokes passion and is a color that increases your heart rate, makes you breathe more rapidly, and activates the pituitary gland.

Purple: Purple is the color of royalty, sophistication, nostalgia, mystery and spirituality. It is a rich, cool color that evokes the elegance found in each of us.

Blue: Blue is one of the most popular choices used for business branding. It is a cool color that puts people are ease and is identified as being trustworthy, dependable, secure and responsible.

Green: Green is a cool color that is synonymous with wealth, health, prestige and serenity. There is a wide variation between its shades that have different meanings. Deeper shades are associated with affluence and the lighter greens with freshness.

Yellow: The color yellow is a warm color reminiscent of the sun and is associated with hope and optimism. It is a color that stimulates creativity and motivation and is attention-grabbing.

Orange: Orange combines the energy and positivity of yellow with the boldness or red to create a color full of fun and vitality. It is a warm color known for its exuberant and playful nature.

 Brown: Brown is a peculiar color that elicits the feeling of strength and durability, but often reminds people of dirt. The color brown is a cool color that is simple, earthlike and natural.

 Black: A color that boasts classic sophistication, black is a color of prestige, timelessness and luxury. It is a warm color that works especially well for expensive products.

White: White represents purity and cleanliness. It is a cool color associated with being noble, soft and clean.

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Client Spotlight: Great Lakes Real Estate

Too busy to conduct a thorough search for your dream home in Western New York? Let the real estate professionals at Great Lakes Real Estate do the work for you. Fill out a quick form on their website and the office will be in touch in the way that makes the most sense for you. Great Lakes Real Estate can email, call or text you with all the available properties that meet your needs. Just enter in the property type, number of bedrooms, preferred style, price range and desired area. Great Lakes will search for matches and send the results to you hot off the press!

To learn more and sign up visit Great Lakes Real Estate's website at http://www.greatlakesre.com/input.php.

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Looking to attract Canadian customers?

Our region offers the unique benefit of a cross-border relationship with Southern Ontario. This means you can reach & impact viewers on both sides of the border at Buffalo rates. If your business could benefit from reaching both Canadians and Western New Yorkers...we can help.

Give us a call and find out how to get  #4 market reach for #52 market rates. 716-873-7199 or www.trellismarketing.com. 

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Take Advantage of Your Customers!

Your customers already know and trust you. It's easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special opportunities or deals just for your existing customers...and announce new products and services to them before you announce them to the general market. Consider an email campaign accompanied by a personal phone call from a staffer thanking them for being a loyal customer & informing them of the special offer.

Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. Word of mouth is valuable and much cheaper than advertising.

Need help? It would be our pleasure. Visit us at www.trellismarketing.com.

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Trellis Tip: Number One

Make It Easy To Do Business With You!

Think about 3 things that would make it easier or more convenient for your customers to do business with you. Consider all things in your "marketing bridge" (your marketing bridge is everything that connects you to your customer). Your location signage, website, advertising, your staff's telephone manners & handling of issues, etc. Execute one of those ideas. Repeat every 90 days.

Stay tuned for more Trellis Tips!

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