This week’s tip comes to us from our graphic designer, Lauren.
How color choices can impact your advertising.
Studies have revealed that different colors elicit different responses from a viewer. See how choosing a hue for your business can bring up different associations, emotions and even physical responses!
Red: The color red is associated with the being aggressive, energetic, provocative and attention-grabbing. It is a warm color that evokes passion and is a color that increases your heart rate, makes you breathe more rapidly, and activates the pituitary gland.
Purple: Purple is the color of royalty, sophistication, nostalgia, mystery and spirituality. It is a rich, cool color that evokes the elegance found in each of us.
Blue: Blue is one of the most popular choices used for business branding. It is a cool color that puts people are ease and is identified as being trustworthy, dependable, secure and responsible.
Green: Green is a cool color that is synonymous with wealth, health, prestige and serenity. There is a wide variation between its shades that have different meanings. Deeper shades are associated with affluence and the lighter greens with freshness.
Yellow: The color yellow is a warm color reminiscent of the sun and is associated with hope and optimism. It is a color that stimulates creativity and motivation and is attention-grabbing.
Orange: Orange combines the energy and positivity of yellow with the boldness or red to create a color full of fun and vitality. It is a warm color known for its exuberant and playful nature.
Brown: Brown is a peculiar color that elicits the feeling of strength and durability, but often reminds people of dirt. The color brown is a cool color that is simple, earthlike and natural.
Black: A color that boasts classic sophistication, black is a color of prestige, timelessness and luxury. It is a warm color that works especially well for expensive products.
White: White represents purity and cleanliness. It is a cool color associated with being noble, soft and clean.
