#trendingny

[vashtie]

TrendingNY June 2015 Issue

[vashtie]

TrendingNY June 2015 Issue

[vashtie]

TrendingNY June 2015 Issue

[vashtie]

TrendingNY June 2015 Issue

[vashtie]

TrendingNY. June 2015 Issue

[vashtie]

718 @VioletteNewYork TrendingNY June '15

[jakelinesblog]

TrendingNY takes Fashion Week

Article Link: http://www.adweek.com/news/press/hearsts-trendingny-kicks-four-week-test-run-159955

For the next few weeks millennials in New York City will be treated to a new publication from Hearst. It comes in the form of a free weekly magazine called TrendingNY. This magazine will run for four issues that are 48 pages long. 50,000 copies will be given out to female millennials in popular neighborhoods like the East Village on Mondays and Wednesdays. Like many of Hearst's popular publications, the magazine will focus on beauty and fashion, while featuring relevant entrepreneurs and connoisseurs in beauty and fashion, like Erica Domesek and Aliza Licht, along with cultural news that makes it relevant to New Yorkers.  It will also show products that are "accessible" and for the "fashion insider".

Emma Bazilian made a good point in writing that launching yet another print magazine targeted to millennials seems like an oxymoron. Despite this fact, Hearst's research found that millennials do in fact read popular free papers. And like any magazine publication, its advertisers are well known brands such as L'oreal Paris, Macy's and Bloomingdales that are reaching out to a younger audience. While they have not launched a website they have launched a twitter account, along with the encouragement for readers to tag #trendingny and take their reader feedback survey

Just the other day I received a Refinery 29 promotional newspaper on the street that promoted NY Fashion Week as well as their new book. It was a way of making a real life connection of an online fashion site that I read daily and events that are happening in NY. I think that this a good step forward for print publications that still want some influence in that medium, as well as online. It mixes the powerful influence of social media with contributors that are popular on Twitter, while also appealing to the everyday female commuter who is interested in beauty, fashion and the New Yorker culture. Provided this publication does well, it could continue to be published for the this coming year, and perhaps influence other publications to follow in their steps.

Look out for @TrendingNY this week! It's free & fashionable...Oh & it debuts my "Ask Aliza" column on career advice! pic.twitter.com/7X3Ac3Hdwd

— A L I Z A L I C H T (@AlizaLicht) September 8, 2014