Some Triggered Mailers you could be sending your user base for User Induction and Buyer Activity
Triggered emails are one of the versatile tools that one could use in email marketing scenario. Sending out triggered emails is found to generate high inbox placements and open rates. It also increases conversions and also helps in an enhanced brand value and brand loyalty from the side of the customers as the customers are prompted in real time to read the emails as an activity sequence and are bound to capture valid user interaction. Here we have a look at some triggered mailers you could be sending to your user base focussing mainly on user induction and buyer activity.
Let us picture here the whole customer lifecycle and the user interactions involved in it. In most of the cases the primary activity involved will be an account sign up. Once the customer has signed up he must get a confirmation email which is the first step of customer induction. This could be a just a short information mailer which is personalised and triggered after the sign up process, sending out a confirmation for the registration of the account. Shortly after this the customer could well be welcomed to the company and a personalised welcome mailer containing the information regarding the company, the brands and items which could be purchased and any other unique selling point of the company could be included in the welcome mailer. Any other account related activity, like forgot password, change in account preferences etc. could be notified to the customer using triggered mailers.
The next big thing that can happen due to your promotion efforts is the customer making an effort to purchase an advertised stuff. They may login to your portal and browse for their preferred product and may even proceed for buying and make a transaction. In this case you could engage your customer during the buying activity and proceed with an order confirmation mailer, if their transaction was successful and an order was successfully placed or an item out of stock triggered mailer if the customer proceeded to check out, but the item was not available for a supply. In the latter case, you could inform your customer at a later date when the item the customer was interested in is in stock an available for the order. If the customer checked out without purchasing the item in the cart, an abandoned cart mailer could be triggered notifying the customer regarding the item abandoned in the cart. Once the order is confirmed you could notify the customer for the shipping status of the order and an order out for delivery mailer once the once the order has reached the destination city and it out for delivery. Finally, this could be topped up with a Thank You mailer once the purchase has been completed and a survey mailer regarding the shopping experience gathering valid feedback.
These are some triggered based mailer you could send out that improves and automates customer induction and buyer activity. Contact email marketing service provider in India to incorporate triggered emails into your campaigns.