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iCubes : Best email marketing company in India provides very result oriented services. We are providing you best Email Marketing services, bulk-email-service, email marketing services, email marketing company India.

#Email marketing #Bulk emails #Email Blast #email marketing services

Some Triggered Mailers you could be sending your user base for User Induction and Buyer Activity

Triggered emails are one of the versatile tools that one could use in email marketing scenario. Sending out triggered emails is found to generate high inbox placements and open rates. It also increases conversions and also helps in an enhanced brand value and brand loyalty from the side of the customers as the customers are prompted in real time to read the emails as an activity sequence and are bound to capture valid user interaction. Here we have a look at some triggered mailers you could be sending to your user base focussing mainly on user induction and buyer activity.

Let us picture here the whole customer lifecycle and the user interactions involved in it. In most of the cases the primary activity involved will be an account sign up. Once the customer has signed up he must get a confirmation email which is the first step of customer induction. This could be a just a short information mailer which is personalised and triggered after the sign up process, sending out a confirmation for the registration of the account. Shortly after this the customer could well be welcomed to the company and a personalised welcome mailer containing the information regarding the company, the brands and items which could be purchased and any other unique selling point of the company could be included in the welcome mailer. Any other account related activity, like forgot password, change in account preferences etc. could be notified to the customer using triggered mailers.

The next big thing that can happen due to your promotion efforts is the customer making an effort to purchase an advertised stuff. They may login to your portal and browse for their preferred product and may even proceed for buying and make a transaction. In this case you could engage your customer during the buying activity and proceed with an order confirmation mailer, if their transaction was successful and an order was successfully placed or an item out of stock triggered mailer if the customer proceeded to check out, but the item was not available for a supply. In the latter case, you could inform your customer at a later date when the item the customer was interested in is in stock an available for the order. If the customer checked out without purchasing the item in the cart, an abandoned cart mailer could be triggered notifying the customer regarding the item abandoned in the cart. Once the order is confirmed you could notify the customer for the shipping status of the order and an order out for delivery mailer once the once the order has reached the destination city and it out for delivery. Finally, this could be topped up with a Thank You mailer once the purchase has been completed and a survey mailer regarding the shopping experience gathering valid feedback.

These are some triggered based mailer you could send out that improves and automates customer induction and buyer activity. Contact email marketing service provider in India to incorporate triggered emails into your campaigns.

#Triggered Mailers #customer response #email marketing

There are many ESP choices depending upon the changing market. However the standards pertaining to choice remains more or less the same. The choice can only be made by a critical analysis of each aspect of an email service provider.

While Choosing an ESP, one should know what are their Immediate Business Needs, How Scalable and reliable is the ESP. What are its Features and are they user-Friendly? How does the ESP (Email Marketing Service Provider) Monitor Deliverability? What are their Automation and Analytics Capabilities. After Considering and Analyzing all these critical issues, user can easily choose a Best available ESP for their Business.

#email marketing #ESP #Business

Deliverability of Email Marketing Campaigns depends on a series of factors related to the IP and domain reputation and sender authentication concerns besides others.

Sender authentication and domain and IP reputation are important factors that affect deliverability. The qualification of the source of your email constitutes utmost priority for the filtering out by the spam filters and many of the emails send out can be labelled spam because of this sole criterion. Hence it is important to analyse the impact of IP address and domain on the deliverability of email campaigns. The real time reputation of your IP is of high priority attentionboth for your mailbox service providers as well as your email marketing service providers any hike in the volume of emails which are sent that ends up as spam will land up both of them at the huge risk of getting blacklisted. Hence, they will make special checks on your IP such that you make it a point to refrain from using your IP or domain for sending out unauthenticated emails or bulk or promotion mails that has high probabilities of ending up as spam. Although you could avoid getting caught up in the spam filters in a variety of other ways like designing relevant content, maintaining proper email list etc., IP and domain reputation are of primary concerns while sending out campaign which is why it is recommended that your properly configure your domain and the IP and resort to other standard practices. The IP address used by the companies can either be dedicated or shared. In a dedicated IP, it is used by a specific sender and no other company is allowed to send mail from this IP address. Multiple companies use a shared IP address to send out emails. The reputation of a dedicated IP rests with the sending performance of one company alone, while for a shared IP, the reputation is determined by the whole bunch of users. If any user of the shared IP is sending out spam, then all the users are affected by it. The IP reputation, usually referred to as sending permanence, is related to some standard practise while sending. It is important to warm up an IP before sending, that is, start by sending low volume of emails and taking time to reach consistent mailing volume. A usual warming up procedure may last from 30-50 days for a new IP. This is because the mailbox service providers always keep a watch on new IP behaviour and does not accept bulk emails from an IP until it attains sending permanence. It is also important not to hop from one IP to the other which is typical spammer behaviour and can lead your IPs to be blacklisted. The domain reputation is also important as the domain or subdomain you are using to send emails from has considerable impact on your deliverability. An authentication and correct technical configuration of the domain has to be done before you send out any campaigns because the identity of the sender could be confirmed by the mail box providers only by having proper authentication. The Sender Policy Frame Work (SPF) and Domain Keys Identified Mails (DKIM) are two important methods of domain authentication. The SPF validates the authentication of IPs and check whether the IPs are authorised to send mails from the sending domain. DKIM authenticates a message by signing it cryptographically that it is difficult to forge and validating that the message comes from the indicated sending domain. Apart from these DMARC (Domain-based Message Authentication, Reporting & Conformance) ensures that the mail is properly authenticated for DKIM and SPF and also any kind of fraudulent activity that apparently comes from authenticated domain is blocked. DMARC is going in popularity and whopping number mailbox providers are receiving DMARC protected emails, and there is almost double increment DMARC protected messages. The domain reputation is reflected in several metrics like inbox placement rate, spam rate, complaint rate and approval of qualified emails this is not spam rates. And thus goes the significance of domain and IP reputation and authentication concerns.

#ip adress #email campaigns #domain reputation #Marketing

5 Ways to Prevent If the Emails Land In Spam Folder

Your email marketing campaign is a debacle if your emails land in spam folder. Marketers should do their best to prevent their mails from landing in spam folder since it not only ruins the expectations from current campaign but also deteriorates the brand name in market. This way audience happen to lose their trust in the brand since the emails of a campaign following all the guidelines cannot land in spam folder. Many marketers and brands are still unaware of the 5 ways to prevent if the emails land in spam folder be it phishing messages, malicious attachments or links to viruses etc. However, the number of emails landing in spam folder is lower than ever before but still marketers should take the measures to prevent this since it may spoil brand reputation.

Ensure Double Opt-In The best possible way to avoid spam folder is to deliver messages only to the right recipient which can be ensured with the help of double opt-in. Many email marketers consider it viable to send emails to all the email addresses they have collected. But, this may leave very bad impact on their entire campaign or even brand reputation.

Check your Email List for active users You should check out that whether the subscribers you have in your list do actually want your emails. Many times you collect email addresses in any event or by getting a form filled when they approach you but they forget after that and may mark your email spam if they forget. Better you send them a confirmation email right after collecting their email addresses to make the process as fool proof as double opt-in. If they confirm by clicking on the link sent by the email service provider, they would not consider it intrusive email or mark it spam.

Keep distance from spam copy Spam filters keep a close watch on emails and the recipients would not be able to read your message if spam filters block them. The working of spam filters involves examining the content of the message. If your message contains some spam words or phrases, the filters flag them. The spam words, phrases or signs can be win iPhone6, make money, earn money online, XXX, $$$ as well as money back guaranteed, all letters in caps or using multiple exclamation signs.

Follow Laws All email marketers must give a heed to CAN-SPAM Act of 2003 which protects consumer rights. According to the law sender should provide complete physical address and also avoid deceptive subject lines, headers or reply-to addresses. The email should also include an unsubscribe link valid for minimum 30 days. Working with an email marketing company can also help you to avoid such mistakes like they wouldn’t get your campaign live until you provide an authentic physical address. The violation of this act can lead to the fining of up to $11,000 for each email address violated including criminal prosecution.

Test Regularly The spam filters are updated and evolved regularly so you also need to keep abreast of the latest activities and check the deliverability of your email campaign. Many ESPs provide the facility of analysing different metrics through which you can determine the changes to be made in your email campaign.

This way you can prevent your messages from landing in spam folders however getting your emails land in primary folder can get you a huge success and you should also customize emails accordingly. You can get rid of all the worries by appointing an email marketing company for your brand to ensure the success and accomplishment of targets.

#Email #spam email #spamming #inbox

Set Trending Email Marketing Campaigns by using Simple and Responsive Designs for your emails with animations and videos for more user engagement.

All successful email marketing companies in India and abroad have always struggled to set trending email marketing campaigns, so that they can satisfy their clients and help them on improving their business.

For example: Company A is a leading e-commerce brand in India, but still they are facing a dip in the conversion rate. Here comes the application of trending email marketing campaign, i.e. you need to understand what went wrong and how, and then need to come up with new strategies that can change the dip to a straight hike.

#Email #email marketing campaigns #Responsive Designs

Creating email marketing campaigns that has the power to entice customers is now easy. Give them what they want, monitor each and every behaviour.

Usually when we open our mail box, we find more than 100s of mail, do we read all of them? No we don’t, we categorise some of them as important- will read them, some as interesting- might read them and some as unimportant-never read them. So we should focus on bringing our campaign in interesting category to get maximum response.

#email marketing #Email Marketing Campaigns #subject lines #responsive design

Best Email Marketing service to create, send & track bulk email campaigns, newsletters & autoresponder with automated detailed reports

iCubes is a leading Email Marketing company in India that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops. iCubes empowers you to connect with customers and achieve true ROI, with the award winning in-the-cloud Email Marketing Solutions and supported by experts having a global exposure into Email Marketing.

#Email Marketing #Email Marketing In India #Bulk Email Marketing company #email marketing solutions

Ad Tech Delhi 2015 iCubes from iCubes on Vimeo.

Ad Tech Delhi 2015 : iCubes & iCubesWire experienced overwhelming response in 5th edition showcasing Email & Affiliate Marketing accelerated.

Unlike popular channels like print media or television, email marketing is a very personal and customized form of marketing. While it’s easy to reach people through television or newspapers, with email marketing you can’t be sure your messages are even making it to your audience’s inbox.

Email Marketing Tips: How To Stay Out of the Spam Box

#email marketing companies in India #email marketing service provider #newsletter templates #email providers

How many times, have we as consumers un-subscribed from emailer's sent by e-commerce companies, Banks etc. since it clogs the mail-box & "un-subscription"

Have you lost touch with your people? The bitter pill every email marketer has to swallow is the existence of the inactive base. No matter how good your campaigns and engaging the content might be, there'll be plenty of folks who barely open them. This is a huge downer, as no one likes losing out on potential customers. Your attempts at re-kindling the relationship can go dry if you do not take smart steps.

#email marketing companies #email marketing companies in India #email marketing software #email marketing solutions

Responsive design aims at making newsletter compatible with different devices, Users can access emails on smartphones and other similar devices without any hassle

#email marketing software #email marketing solutions #email marketing service provider #email marketing companies

Learn how using video in email marketing helps your business to get high open ups and eventually better ROI. A must use Digital Marketing promotional practice …

#email marketing #digital marketing #Responsive mailers #video marketing #video email marketing

The drastic shift from reading mails on desktops to mobile devices forced the email marketing world to go responsive. We all then became responsible responsive designers.

#email marketing #email marketing solutions #email marketing service provider #responsive mailers for your email marketing

Consumers love it when you can offer exactly what they're looking for. Through email marketing brands can sift through various layers of their audience. This leads to segmentation that is more intelligent while making conversions and generating revenue. Retargeting mailers play the pivotal role in making this happen. Article Source: http://EzineArticles.com/8903912

#EzineArticles #Retargeting Strategy #email marketing #email marketing service provider #business email #newsletter templates

Imagine reaching your office in the morning to find your work station in disarray. Stacks of papers, pens, and Post-it notes lying about. Now imagine the same office space, but everything is in its right place. Which scenario would you prefer? The truth is we humans love it when things are organized and structured.

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