“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems.... Continue reading »
Here is our latest piece in Adexchanger. We discuss how the numbers lie and what you can do to help your media plans.














