Trust Metrics

[trustmetrics]

TAG INAUGURATES NEW ERA OF TRANSPARENCY IN DIGITAL ADVERTISING WITH FIRST HUNDRED COMPANIES APPROVED FOR TAG REGISTRY - Trustworthy Accountability Group

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis Groupe, Rubicon Project, Time

We are proud to be included.

[trustmetrics]

Op-Ed: Trump for President (of a Digital Advertising Company)

Some of Donald Trump's more radical views make a lot of sense when applied to digital advertising, writes Marc Goldberg.

Let’s make advertising great again!

[trustmetrics]

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems.... Continue reading »

Here is our latest piece in Adexchanger. We discuss how the numbers lie and what you can do to help your media plans.

[trustmetrics]

Click fraud will continue to thrive unless the industry agrees to fund a solution

Click fraud, or bot traffic, costs the UK online advertising business almost £300m each year, according to a report by Integral Ad...

"If you stop the ads going there, then they find they can no longer make money there, and they go away."

[trustmetrics]

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security... Continue reading »

"it is crucial to work with good partners who you trust,”... “[a]nd to hold those partners accountable.”

[trustmetrics]

It's better to use viewability as a campaign measurement rather than a target. If advertisers "target" viewability then they expose themselves to inventory that falls far short of campaign quality levels that advertisers would otherwise require.

Viewability is a measurement, not a target! Enjoy our latest Media Post article

[trustmetrics]

Steps for tackling global ad fraud

Choosing trusted suppliers is of the utmost importance, and your partner agency should be able to provide you with access to a network of pre-approved, vetted publishers and news portals. Unless suppliers are held to the highest standards of legitimacy, they aren’t worth the risk. 

[trustmetrics]

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a... Continue reading »

Brand safety is not a problem that can be fixed with a “set it and forget it” mentality. There is no quick fix or one-size-fits-all solution; ad fraud is everyone’s problem and we should all be held accountable. However, action speaks louder than words.

[trustmetrics]

For many brand advertisers looking to reach their audiences at the right time and place, it's clear that they need to include mobile on their plans. What's not obvious is what the best approach should be. Advertisers should approach mobile as active market makers, not as bystanders to a new ecosystem.

Check out what our CRO has to say about brand advertising on mobile and what to watch for.

[trustmetrics]

Here’s How Oversized Web Ads Are Encouraging Ad Blocking

Some publishers say that ad agencies are as much to blame for the rise of ad blocking because they consistently send oversized digital ads, which cause Web pages to load slowly.

How are the things you are doing in online advertising affecting consumers decisions to use ad blocking tech?

[trustmetrics]

Centro , a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. ...

See how Centro is partnering with Trust Metrics to ensure brand safety

[trustmetrics]

Sponsored content: Stopping the vicious cycle of ad fraud

USD$18.5bn - that is how much advertisers are estimated to have lost to ad fraud globally in 2015.

Your agency should verify each seller and domain before they add that to their marketplace.

[trustmetrics]

How to get to My House

Don’t take GSP south or the turnpike. Don’t take Central Street, Ridge Road, or Lincoln. I saw a lot of traffic today on Broadway and Park so try to avoid those as well. My house is not on the right

Our CRO Marc Goldberg discusses the pitfalls of blacklists in your advertising campaigns.