May 31, 2016
Breads and Spreads
I made a short animation to help promote the company as a start up, this animation could be used on socials, and condensed down to be used a a website banner.
seen from India
seen from United States
seen from China
seen from Netherlands
seen from Germany
seen from China
seen from India
seen from United States
seen from India
seen from United States
seen from France
seen from Singapore
seen from United States
seen from Mexico
seen from United States
seen from United States
seen from China
seen from United States
seen from Australia
seen from Russia
Breads and Spreads
I made a short animation to help promote the company as a start up, this animation could be used on socials, and condensed down to be used a a website banner.
McVities
This video is a development on the last for McVities.
The items have all be replaced with purely food items to get the message across more strongly. Various soundtracks have also been used to reflect the pickiness of the person behind the pointing arm.
The end visuals have the same idea in the way they appear as the finger taps each time on the packet of biscuits.
Road Visuals
Adding to the previous road visuals I captured with a friend in Stone, here is another piece of edited footage with visuals from around Birmingham. These visuals are intended for a DJ set even from Looselips X Forward, coordinated by Project Birmingham.
Carrying on from the “Connect” button ad, the copy has subtle changed to reflect the different meaning behind using the app and what an individual can do or achieve from using it. Key Buzzwords replacing the word ‘Connect’ have meaning behind what that connection can offer an individual. Such as:
Opportunity
Aspire
Promotion
Dream Job
Future
Create
Network
Inspire
Experience
Progress
Advance
The words have be joined by a work environment visual, to enforce the professional aspect of using the app and connect with professional individuals.
National Express
These ads really fit into the branding of previous national Express advertising. The idea it to show that there are no disruptions or anything in the way on the road, hence the “open road”. The ‘Wheel Take It From Here’ tag line has made an appearance on these ads.
The bottom ad uses the UK numberplate typeface to hint towards using road travel, as aside to rail travel.
National Express
Other ideas involved a more copy heavy ad. Explaining that if the tracks don't keep you on track, the bus is the next best option. The use of the visual may not be needed.
The next shows a platform situation, showing the train to be delayed.. again. The ‘bus’ is also on the display board, stating “we’ll take it from here’. With added copy of “when life gives you a delay, derail... and take the bus.”
National Express
Due to the rail disruption leading to a great opportunity for national express to gain some travellers to choose travel by bus, a campaign would be too good not to produce.
Here are some variations of the “Wheel take it from here” print ads. Simply featuring a bus wheel, with the type copy replaced with “no rails needed here” and “National Express”. The pun is simple but effect, easily changing we’ll to wheel. Pointing out that National Express will pick up the slack from the rail disruption, but it is a wheel that will keep the travellers on their journey.
The idea of LinkedIn as a doorway to a new career, the visual cam about easy. Making the screen of a phone a door, showing you can open this door using the app and obtain your dream career.
The tag line “tap open the door to your career” relates to that you only need to be taping on your screen to connect with other professionals and find you dream career.