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[thestylepragmatist]

When a Brand Fails, You Still Win

When a Brand Fails, You Still Win

Fashion is a tough business, especially for designers who skew closer to the creative side of the “artist vs. entrepreneur” spectrum. The overhead for well-made, ethically created clothing is insanely high. Getting media attention in a crowded and decentralized media marketplace is tough. Nabbing a celebrity following takes deep pockets, a PR team and/or a lot of luck. And unlike fintech, there…

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