If you ever wondered why meetings so often lead to the wrong decision ... "... we are wired in certain ways ... that can block groups from processing information effectively, which leads to bad decisions... Gilbert explains how to use diversity and inclusion to get better results from product ideation efforts... One of the most fundamental barriers to effective group ideation is a cognitive bias known as sharedness bias, and a second is called preference bias... techniques include diversity and inclusion: a team with many different perspectives, and practices that lead to all participant’s observations afforded the same consideration, even if they aren’t shared... When you give voice to more people, the best ideas win, not the loudest ones." - Phil Gilbert on sidestepping cognitive biases in group design activities — Work Futures — Medium More: http://ift.tt/1IzRos2 via: Diigo, IFTTT