The efficiency of CareerBuilder's twitter handle
I chose to analyze CareerBuilder’s twitter handle to see how effective it was in helping people looking for jobs.
In the process, I found some really good things they did and some things they could improve on. The twitter account is run by Tony V., who writes for the website’s blog, theworkbuzz.com. In all, I looked through 111 tweets in the course of a week and each tweet had a link that connected the reader to a post on its website. I thought that the twitter account was very efficient in that it tweeted several times a day and was always posting a link to the website.
I also liked the variation in tweets. The tweets never got stale as it linked to posts on a wide variety of topics. Some topics would be about how to make a resume or how to do well in an interview. Other tweets included topics for people who already had careers and how to continue improving in the workplace.
CareerBuilder didn’t use as many hashtags as I thought it would. It did use the hashtag “how to” on several occasions highlight that the article that was linked, would be helping people accomplish something such as fine tuning a resume. All the tweets were professional as they teased a topic that would be discussed in the article linked to the tweet.
The account which has over 100,000 followers didn’t get as many replies and retweets as I would have expected. There were never more than a little over 10 retweets or favorites per tweet. The replies that the tweets got were general in that most people would just tell them they had a good article post about a given topic.
This brings me to my next point, in that I think the company could do more reader engagement. For example I only noticed around four tweets where CareerBuilder responded to questions asked by people. It was very hit or miss if they responded to something. However, as I mentioned earlier there were not a lot of replies where people asked for advice.
There was one tweet where CareerBuilder asked people to send in humorous job stories and I think they should do those more often. Also, I think they could have reached out more to followers for stories or ask followers what they want to get advice on the most.
Another area the account could work on, is not leaving enough room for a reply. A great way to get followers in engaged is to leave room for them to reply to tweets. Almost all of the current tweets have to much writing and long links that take up too many characters.
I think the biggest benefit of this twitter account is that if you’re looking for advice on a given subject, there is a good chance they’ve tweeted something about it. However, If you tweet at them you might not get a response which is one area where the account seems to lack.
CareerBuilder is definitely a good resource for people who are currently trying to find a job or looking for ways to move up in their company.