#type lettering

[okbyefornow]

© 2020

[designae]

mAgiquE.9

[iloveligatures]

Type lettering by @neilsecretario

[designae]

19012018.rEpEAt.9

[designae]

alwAysSmilE.9

[typeworship]

Gastrotypographical-reassemblage

This morning I received an email from The Culinary Institute of America, who had seen my post on the above ‘Gastrotypographicalassemblage’, to say that the restoration of this 1960s typographic mural was in the home stretch and that it will have a new home at The CIA from March 2014.

The huge mural was designed in the 60s by Creative Director, Lou Dorfsman (pictured), for the CBS staff cafeteria in New York. The work measures more than 33 feet wide and 8 feet tall, and consists of more than 1,650 individual letters spelling out culinary terminology and expressions. Among the 255 words there are also 65 food-related objects.

It remain on display from 1966 but when the building was restored in 1989 it was removed and left without a home. It was eventually saved from the landfill by designer Nick Fasciano and Lou Dorfsman, who stored it for more than two decades. 

Following an extensive restoration it will now be located in the CIA's new 800-seat theatre and conference center. I'm looking forward to seeing it.