Uber-For-Something Chronicles: Wishen
It might as well be a regular feature; you're a fool if you launch an app or service these days and don't refer to it as the the "Uber-For-X" with X being whatever industry you think you can disrupt.
Today's entry: Wishen, an app that helps people find last-minute maid service.
The founder's P.R. firm obviously told him to come up with a hokey anecdote about how he came upon the idea, but the rest of this profile shows that Uber, by and large, fueled his thinking. The probably with all these Uber-For-Something apps, particularly ones focusing on the service sector like Wishen, is you need the money to build the critical mass.
Uber is successful because in each new market it enters because it can throw cash at drivers and free rides at passengers, insuring that there are plenty of both. The article about Wishen doesn't seem to indicate whether the founders have those kind of deep-pocketed backers that can build word of mouth in a matter of months.











