#uknwn

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UNKNWN 'Medicine Ball' x Nike LeBron 16 (Bo Jackson OG)

This is part of Nike’s LeBron Watch series, this upcoming Nike LeBron 16 is inspired by Bo Jackson’s OG “Medicine Ball” Air Trainer 3 that originally released back in1988.

Complete in a White, Midnight Navy, and Ginger color scheme. The shoe features a knitted upper with perforated leather on the tongues and heel. A midfoot strap nods to the original Air Trainer 3 along with its plastic overlays on the forefoot and heel. Navy branding appears on the strap, tongue, Swoosh and Nike Air heel completed with Tan detailing atop a rubber sole, and Bo Knows branded insoles. 

$189 USD - 3/29/2019 UNKNWN.com

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UNKNWN x New York Sunshine "Demolition Unit"

Celebrating the collaboration between designer, street, and lifestyle retailer UNKNWN and John Maragaritis, the multi-faceted artist and designer behind New York Sunshine, the "Demolition Unit" Collection is themed around the process and opening of UNKNWN's new concept retail space in Miami, Florida which opens later this year

 The shoot gives a glimpse into the full structure construction process where their new Wynwood location will arrive in the coming months. Recently announced by Hypebeast, the collaboration is a tease into the immersive experiential aspects of the store design that will elevate and entertain customers. 

 As a fun sneak peak, UNKNWN CEO Jaron Kanfer recently posted an outtake of the shoot featuring the team over a table of drawings  including co-founder Frankie Walker Jr. on his personal IG:

https://www.instagram.com/p/ByyG63PHpH1/?igshid=8plrkkffoeee

 With graphics designed by Margaritis and UNKNWN, the collection centers around wearable construction inspired apparel and accessories launching on UNKNWN.com on Friday October 11, 2019 at 10am EST.

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Air Jordan 10 Retro -Rattan/Black/Black/Dusted Clay

Available at UNKNWN now - $190 USD

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Video: "I AM MICHAEL"

Launching today, www.UNKNWN.com brings a new approach to connect with Jordan fans through a video series called “I AM MICHAEL” to commemorate the release of the #Laney Air Jordan V.

This series symbolizes a key moment in Michael Jordan’s young life and his unwavering #perseverance - when he first tried out for his high school varsity basketball team, he didn’t make the cut. Using that disappointment as fuel, MJ pushed onward and ultimately became the highest scoring player at Laney’s Varsity team the following year, and arguably one of the greatest basketball players of all time. "As a high school basketball player and sports fan the impact of Michael Jordan left a significant mark on my personal style and work ethic," reveals Jaron Kanfer CEO of UNKNWN. "Everyone can connect a personal perseverance to that same drive that fueled Michael in his Laney years and we hope others are inspired to share their stories as well."

We all have moments in life when failure or hardships lead to triumph; the times you faced adversity but found your path to success.

UNKNWN begins their "I AM MICHAEL" series with three video profiles capturing the special stories of perseverance and how that same fuel, that same bond we share with Michael Jordan, ignites the fire in each of us.

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Vintage Jordan Brand tees in new drop of UNKNWN CATALOGUE

UNKNWN known for their impressive mix of designer clothing and highly anticipated sneaker drops - recently launched a new collection category called "UNKNWN Catalogue," allowing their global customers access to a noteworthy archive of vintage streetwear pieces. Drop 1 of UNKNWN Catalogue  featured a series of rare vintage Nike t-shirts, discovered by CEO and head buyer Jaron Kanfer. This debut assortment sold out within minutes.

Releasing today, Drop 2 of UNKNWN Catalogue features another treasure chest - this time vintage Jordan Brand t-shirts, un-archived by UNKNWN and made for sale at UNKNWN . Each unique piece is one of a kind and an archived vintage piece unseen until today. 

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LeBron James wears an UNKNWN baseball cap in Nike's "Just Do It" campaign

LeBron James wears an UNKNWN baseball cap in Nike's latest installment of their groundbreaking "Just Do It" campaign. The co-owner of UNKNWN shows his support of the Miami based retailer in an iconic image taken during the Cleveland Cavaliers’ 2016 NBA championship victory parade and rally in his hometown of Akron, Ohio.

Find Similar Style: https://www.unknwn.com/collections/unknwn-sport/products/unknwn-script-hat-6?variant=22508687172

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Stone Island Thermo Sensitive Leather Jacket

  UNKNWN.com just released an exclusive editorial and video to highlight the new Stone Island Thermo Sensitive Leather Jacket (Price: $4,133) which changes color when temperatures change

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UNKNWN Catalogue Installment 1: Nike

UNKNWN Catalogue, a direct reference to your favorite shop-at-home catalogues from the 90's. For Installment 1: Nike, we sourced some of our favorite vintage shops from Miami to Portland to uncover some of the best vintage Nike tees we could find. Each piece is one-of-a-kind and connected to UNKNWN through the embroidered UNKNWN Arch Logo on the back. Price: Ranging from $30 - $280 Collection Link: https://www.unknwn.com/collections/unknwn-catalogue