#unique thinking

[rbtpracticeexamus]

🧠 Celebrating the Strengths in Autism 💙 Autism isn't just a diagnosis, it's a perspective. A powerful, detail-oriented, deeply honest way of seeing the world. Visual thinking, fact memory, pattern recognition, loyalty... these aren’t “quirks” they’re superpowers. Let’s stop framing difference as deficit. Let’s celebrate the brilliance. #AutismStrengths #NeurodivergentVoices #CelebrateNeurodiversity #ActuallyAutistic #InclusionMatters

[lovenikkiclothes]

Based around the top ‘Unique Thinking’.

[webofadworld]

Ads by Category - Not For Profit

Red Cross Japan Appeal, "Donate a Plate", Ambient

JWT Sydney

This campaign found an engaging feel good way for patrons to donate to the Japan tsunami relief in a non-invasive way.

The environment was highly applicable (sushi restaurants) and relevant to the overall message. This campaign gave donating loose change to a charity a meaningful experience, and allowed any sushi restaurant to easily get involved with minimal output.

People like to give to charity as it makes them feel good, by giving the action a more tangible product it becomes more appealing and an experience. People were able to support the cause while not being put out in anyway and while enjoying their usual meal with friends.

I think the idea of placing the plates in the sushi restaurant windows helped spread the campaign in an organic, non-invasive way as well as making the business appear ethical.