#unitthree

[geezelles-portfolio-blog]

unit not found

yeah, we haven’t done anything here yet... ;P

[emmajwade]

Final Spreads | Put into context | Evaluation 

Visual Thinking : In Context was a very different project for me. I wanted to really push myself. I don't like to use so much colour so I wanted to make sure I used it effectively but more than usual in this unit to communicate with the reader and be a supporting factor for the way the text is read. I focused mainly on how the audience would perceive the text and how it’ll sound in their subconscious. The main way I did this was by refining down the tones in _____’s Voice and Italicising or Bolding the text to make it speak sarcastically or raise the voice/tone to the reader. Another big influence in my work was the initial research I carried out on the specific topic. I found from this why people saw it as terrifying - and it allowed me to have a better understanding and how to tackle my illustrations as I now too had a image in my head of how I feel about the topic therefore helped me communicate this concern better.

My project changed significantly throughout this 4 week period. I focused on refinement within my timeframe and chose to tackle what would be most effective within the time limit I had. I chose to go with a simplistic illustrative style as I thought this is best fitting for the amount of time I had to work with. This lead to me having enough time to rework the illustrations multiple times until I was happy with how they not only looked but also communicated with the text. One of the biggest changes that my project went through was the colour scheme. I took from constructive criticism that my work didn't seem extremely coherent at first glance due to the colours being different on each spread. This was something I put a lot of thought and research into and eventually found a scheme called “Outrun” which is extremely relevant to the talk I chose (explained in more depth in my process book). All of my mock-ups and trails are in my sketchbook and my blog. I chose to track my development this way because from the last project I found screen colours and print outs are completely different - with my using both the blog and my sketchbook you can also see my development of testing how my spreads print and where I chose to change colours etc.

This project has been pretty enlightening in different ways. I have shown myself I can actually work very colourful and push myself into doing design that I’m not that confident within and keeping at it until I’m happy. I also know more about the actual topic. I had no clue about how much Artificial Intelligence was advancing; nor how bad our society was for being so sucked up in technology - it was very thought provoking. 

However, Theres a few things I think I could do better:

Perspective Illustration 

Adobe Illustrator - I Found areas I’m not great at. 

In Comparison, This is what I’m most proud of in this project:

Perseverance 

Use of colour scheme

Detail and attention to how text and typography is perceived

In total; I think I have made myself quite proud with this project. As I managed to take feedback given in both my tutorials and my crit I believe I worked on every aspect pointed out to me - even if I did misspell the main title for three weeks - I tried my best to work on some feedback given to me in my past editorial marked feedback which was to pay attention to inconsistencies throughout the spreads. I tackled this by making a list of every font, PT size and font family (bold,itlaisised) that I used and where and why I used them to correct this consistency issue. I also carried through something I got positive feedback on from my last project by creating and documenting my design process in detail - even if it felt insignificant. Finally, I think that I followed my direction established at the start of the project effectively.

[emmajwade]

Refining my Illustration Again

Although you cant really tell the difference in this at first look you can see when they’re side by side with an older illustration of this spread. I felt like the steering wheel was way too wobbly and didn't look quite as flat and clean as the rest of my illustrations so I went back a refined it. I also evidenced this in my sketchbook to show the different between screen and print colours.

[emmajwade]

Compositional Changes.

I’ve grown to hate this illustration - At my own fault as I've looked at it too long. I wanted to cut it down and put focus on the actual aspect of the illustration that matters. However, I’m still not sure on this. I’ll give it more thought and try push it further.

[emmajwade]

Changes to Colours again. 

I found I still wasn't happy with my spreads. I want to stick out this colour scheme as the context of the colours fit perfectly with the context of the article. Heres me playing with some different shades to pop a bit more as I thought the mauve-y shades weren't in the “outrun” like scheme. 

[emmajwade]

Tiniest Details.

 I found that the tracks on the road were too close to the text, this almost acted as a very thin gutter and looked a bit gross haha. Heres my comparison for explanation. 

[emmajwade]

Type Experiment - Readability and Impact.

I wanted to play around with this spread after getting some feedback from peers that the type didn't look quite right. The composition looked a bit squashed and the statement didn't flow properly. I played with the pt size and size of the text box to change the line lengths to hopefully create a better flowing statement page. Heres the three ways I tried.

[emmajwade]

Post-Crit Changes to Illustrations:

After my second crit with Laura and Jeanne I fixed the issues with the illustrations mentioned, being the lines on the left image could be neater and less wobbly. Also that the girl in the blue in the illustration on the right needed hands. (which she now has!)